Saturday, November 23, 2013

Electrolux Introduces its Digital Brand Ambassadors via Wear Your Passion Campaign

Trusted brand Electrolux, known as one of the pioneers in  home appliance recently launched their new set of digital brand ambassadors to represent their newest campaign, Wear Your Passion Campaign.  Celebrity mom Cheska Garcia-Kramer, TV host/chef Rosebud Benitez-Velasco and mompreneur Janice Crisostomo Villanueva were chosen as they all embodied what Electrolux stands for.  "Their passion for their craft and credibility in their respective fields made them the perfect choice for Electrolux," says Andrea Pionilla, Marketing Manager, Electrolux Philippines, Inc. 

"The clothes we wear reflect the different hats we put on each day, but taking care of our clothes consume so much time and effort. With the help of new Electrolux Time Manager Washing Machine, all Moms like our brand ambassadors will have more time to pursue their different passions without worrying much about their laundry. Through the Electrolux Wear Your Passion campaign, we'd like to encourage every woman to make time for themselves and to flaunt their passions through the clothes they wear," shares Pionilla. 

Having grown up in the entertainment industry for years, Cheska Garcia-Kramer's trained how to properly manage her time wisely. With her busy schedule, Cheska knows how to balance work and family life. A hands-on mom to her three awesome children, Kendra, Scarlet and Gavin and a loving wife to PBA player, Doug Kramer, Cheska's top priority had always been her family. 

A passionate chef, Rosebud Benitez-Velasco spends most of her time in the kitchen whipping up delicious recipes but she makes sure to spend quality time with her children and husband. For Chef Rosebud, "Nothing is truly rewarding than doing what I love the most--being a chef, mother, and wife at home."

Parenting and breast-feeding advocate and mompreneur Janice Crisostomo-Villanueva joins the esteemed Electrolux ambassadors. The founder of Mommy Mundo, an online portal of family-focused resources comprised of an active parenting community of over 30,000 moms, Janice likes to share her passions with other moms and she finds joy in helping them. 

"Our digital brand ambassadors will not only share what they are passionate about but also encourage everyone to have guilt-free time doing the things that they love to do with the help of Electrolux home appliances,"adds Pionilla. 

For more info on Electrolux Wear Your Passion Campaign, visit the Electrolux page, or follow@ElectroluxPH on Twitter and Instagram.

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