Karla Estrada Joins W Express: A Milestone 55th Anniversary and a New Face of Trust

Kargo Kween Karla Estrada during the W Express Presscon with her as the new brand ambassador

 In the fast-paced world of logistics, trust is the ultimate currency. This February, W Express, a pioneer in the Philippine courier industry, celebrated a monumental milestone—55 years of service. To mark this "emerald" anniversary, the company held a star-studded launch at the Makati Diamond Residences, officially introducing television host and entrepreneur Karla Estrada as its new brand ambassador. The event was hosted by versatile host, Kaladkaren. 

Event's host: Kaladkaren

The partnership is a perfect match: Karla Estrada, known for her warmth and reliability, represents the "Queen Mother" level of care that W Express has provided to Filipinos since 1971.

A Legacy of 55 Years: From DHL Roots to W Express

A blooming Karla Estrada faced the press during the said launch

Founded by the late Rodolfo Feliciano, the company originally introduced the DHL brand to the Philippines. Today, as Wide Wide World Express (W Express), it remains a household name. Under the leadership of Chairman and President Dawn Feliciano, the brand has evolved from a simple courier service into a comprehensive logistics powerhouse with over 100 branches nationwide.

Karla Estrada during the contract signing with W Express executive and W Express President Ms. Dawn Feliciano

"W Express has focused on delivering reliable service that customers can depend on. Karla embodies the warmth and authenticity that resonate with our customers," said Dawn Feliciano during the event.

More Than Just a Courier: Discover W Express Services

Whether you are an individual sending a gift or a business managing an entire supply chain, W Express offers a suite of services designed to take the stress out of shipping.

1. Door-to-Door Express Delivery

From documents to large parcels, W Express provides seamless domestic and international delivery. Their "Easy-Pak" and "Easy-Doc" solutions ensure that your items reach their destination safely, whether it's across the street or across the globe.

2. Comprehensive Logistics & Warehousing

For entrepreneurs and corporations, W Express is a strategic partner. Their logistics services include:

• Pick and Pack: Professional handling and packaging of orders.

• Nationwide Distribution: Reaching even the most remote areas of the Philippines.

• Warehousing: Secure storage and inventory management to keep your business moving.

3. Air and Sea Cargo Forwarding

Need to move heavy loads? Their cargo forwarding services offer flexible transport options via air or sea, ensuring that bulk shipments are handled with the same precision as a small envelope.

4. Hassle-Free Authentication Services

One of the standout features of W Express is their specialized document handling. They offer one-stop-shop authentication for:

• CHED (Commission on Higher Education)

• DFA (Department of Foreign Affairs / Apostille)

• PRC (Professional Regulation Commission)

• Schools and Universities

This service is a lifesaver for OFWs and students, eliminating the need for "legwork" and long queues at government offices.

5. Exclusive Korean Visa Application Center (KVAC) Assistance

Planning a trip to Seoul? W Express is the exclusive courier partner of the Korea Visa Application Center (KVAC). You can submit your Korean Tourist Visa (C-3-9) application at any W Express branch. Karla Estrada herself shared during the launch that she used this service personally, praising it for being "smooth, secure, and stress-free."

With 55 years of expertise and a nationwide network you can trust, W Express continues to bridge the gap between people and their goals.

Ready to send your first package or process your visa? Visit the nearest W Express branch today or check out their official website to track your shipments in real-time!

For more info, call (+632) 88798888 or visit www.wexpress.com.ph

5 Ways eye care is a love language

 

Valentine’s Day is often painted in reds and pinks—flowers, chocolates, handwritten notes, and carefully planned dates. But beyond the grand gestures, love today is found in the everyday choices we make for ourselves and the people we care about.

This Valentine’s Day, EO Executive Optical, the No. 1 optical in the Philippines with the most number of stores nationwide, invites you to see love a little more clearly—starting with your eyes. Because love isn’t blind, it’s intentional, proactive, and rooted in care.

1. It’s choosing to show up at your best—for your date and beyond

 Whether it’s a candlelit dinner, a movie night, or a simple coffee date, nothing disrupts a romantic moment quite like squinting at the menu or struggling with tired, strained eyes. Eye care is a form of self-love that ensures you show up confident, comfortable, and fully present.

EO Executive Optical experts explain that untreated vision issues often lead to headaches and fatigue—things that can quietly take the spark out of even the most thoughtfully planned Valentine’s date. Taking care of your eyes means taking care of how you experience the world around you.

2. It prevents stress from stealing the romance

Love thrives when stress is kept in check. But vision problems don’t always announce themselves; they show up subtly, through eye strain, blurred vision, or constant tiredness. Over time, these small discomforts can affect your mood, patience, and energy.

A simple eye exam is proactive love. It helps prevent small issues from turning into big distractions, allowing you to focus on connection instead of discomfort. This Valentine’s Day, prevention is romance.

3. It helps you notice the little things that make love special

Love lives in the details—a shared smile across the table, a knowing look, the way someone’s eyes light up mid-conversation. Clear vision allows you to catch these fleeting moments, the ones that deepen connection and make memories last.

For EO Executive Opticall, healthy eyesight enhances attentiveness and emotional presence. When nothing is left unseen, love feels more intimate, more intentional, and more real.

4. It’s caring not just for yourself, but for the person you love

From driving safely on date night to navigating crowded places hand in hand, your eyesight plays a vital role in protecting the people you care about. Eye care isn’t just personal, it’s relational.

Taking care of your eyes is a quiet way of saying, “I want to keep you safe.” And on Valentine’s Day, that kind of love speaks volumes.

5. It’s investing in a future you can see better, together

Valentine’s Day celebrates the present, but real love plans for tomorrow. Regular eye care helps prevent long-term vision problems and unexpected medical costs—allowing you and your partner to focus on building memories, not managing surprises.

EO Executive Optical emphasizes that preventive eye care is an investment in clarity, comfort, and peace of mind. It’s love that looks ahead and chooses well-being for the long run.

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Love looks better when you see it clearly

This Valentine’s Day, love doesn’t have to be extravagant. Sometimes, it’s as simple as taking care of yourself so you can fully take care of others. And with EO Executive Optical, love is best seen when nothing is left unseen.

Visit your nearest EO Executive Optical branch for a check-up. And for more eye care tips, updates, and promos, follow EO Executive Optical on Facebook, Instagram, and TikTok.

DTI Kicks Off 2026 Trade Fair Calendar with Bagong Pilipinas National Trade Fair

 

Mandated to promote the efficient marketing of local products and expand market access for micro, small, and medium enterprises (MSMEs), the Department of Trade and Industry’s Bureau of Market Development, Promotions, and One Town One Product (BMDPO) continues to strengthen its national trade fair program as a core platform for enterprise growth, buyer linkage, and product development.

As part of this mandate, DTI-BMDPO will open the 2026 trade fair calendar with the DTI- Bagong Pilipinas National Trade Fair, happening from February 18 to 22, 2026, at the Megatrade Halls of SM Megamall in Mandaluyong City. Admission to the event is free and open to the public.

Building on a Year of Strong Results

In 2025, DTI-BMDPO, in partnership with industry stakeholders, successfully delivered ten DTI–Bagong Pilipinas national trade fairs, alongside strategic international participations across priority sectors.

Across these national fairs, participating enterprises generated a combined Php 621.1 million in cash sales, confirmed orders, and ongoing negotiations, directly benefiting 1,490 MSMEs nationwide. Collectively, the fairs attracted more than 163,000 buyers and visitors, significantly expanding market reach for Filipino products and strengthening domestic value chains.

According to DTI-BMDPO, these results demonstrate the effectiveness of sustained trade- fair programming in moving MSMEs beyond one-time transactions toward longer-term market relationships and brand growth.

A Curated Showcase of Sustainable Filipino Products

The 2026 National Trade Fair will present a curated selection of eco-friendly, design-driven, and high-value Filipino products for buyers, entrepreneurs, and conscious consumers.

A major highlight of the fair is the upgraded Philippine Sustainability Pavilion, featuring furniture, textiles, fashion, and handicrafts made from coconut-based materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced from regions across the country. Innovative uses of recyclable and reusable materials will also be showcased, transformed into functional pieces for homes, offices, and commercial spaces.

Beyond the exhibition floor, visitors can take part in daily live activities, including craft workshops, product demonstrations, and cultural performances. These activities aim to deepen appreciation for Filipino creativity while highlighting the skills, materials, and traditions behind locally made products.

Strengthening B2B Sourcing Through Buyer’s Day 2026

Complementing the National Trade Fair is DTI Buyer’s Day 2026: Sourcing and Connections, a dedicated pre-event activity designed to strengthen business-to-business (B2B) sourcing, networking, and partnership-building between MSMEs and institutional buyers.

Buyer’s Day 2026 will serve as a venue to show appreciation to institutional partners and corporate buyers, particularly those who have consistently supported the DTI’s trade events.

Together, the National Trade Fair and Buyer’s Day form an integrated platform that connects MSMEs with both consumer and institutional markets, reinforcing DTI-BMDPO’s market- driven approach to enterprise development.

Trade Fairs as Engines of MSME Growth

DTI-BMDPO’s trade fairs function as more than retail platforms. They serve as engines of MSME development, enabling enterprises to test products, refine branding, adjust pricing strategies, and respond to consumer demand in real time.

Large-scale national fairs deliver broad visibility and high foot traffic. For many participants, repeated exposure across multiple fairs has translated into stronger sales performance and improved readiness for both domestic and export markets.

DTI-BMDPO Supervising Head Asec. Nylah Rizza Bautista noted that the 2026 trade fair calendar strengthens both retail and B2B market linkages. “With twelve trade fair events planned for 2026, we are strengthening the trade fair program as a system—one that combines consumer-facing platforms with buyer sourcing and networking opportunities. This approach enables MSMEs to move beyond single-event participation toward sustained market integration,” she said.

Anchored on the Bagong Pilipinas Vision

Anchored on the Bagong Pilipinas agenda, the 2026 National Trade Fair reflects DTI- BMDPO’s continuing commitment to sustainable production, elevated Filipino design, and inclusive market access for MSMEs. As the opening event of the 2026 trade fair calendar, it sets the tone for a year focused on stronger buyer engagement, expanded sourcing opportunities, and more meaningful business outcomes for Filipino enterprises.

Whether sourcing sustainable products, exploring B2B partnerships, or discovering proudly Filipino innovations, the 2026 DTI-Bagong Pilipinas National Trade Fair offers a dynamic platform where sustainability, creativity, and enterprise converge.

To know more about the upcoming 2026 DTI-Bagong Pilipinas trade fairs, follow their social media accounts on Facebook (@BDTP), Instagram (@dti.bmdpo), X (@DTI_BMDPO). You may also email bmdpo@dti.gov.ph for more information.

Mang Inasal makes Ihaw-Sarap more accessible with its newly revamped delivery app

 

Whether it’s a spontaneous family salu-salo, a late-night craving, or a weekend treat for yourself, Mang Inasal is making sure your favorite Ihaw-Sarap meals are now just a few taps away! The brand recently rolled out its newly revamped delivery app, offering a smoother, more rewarding way to order Mang Inasal food anytime, anywhere.

 

Designed with convenience in mind, the new Mang Inasal App puts Pinadaling Ordering front and center. The improved interface allows users to browse, order, and check out with ease, cutting down wait time, and making the whole experience feel refreshingly simple.

With the app, value remains key! Through Pinakasulit Prices, the app offers lower prices compared to other online delivery platforms, paired with a fixed Php 49 delivery fee and no surge pricing. That means more budget-friendly orders and more sulit Ihaw-Sarap fixes, even during peak hours or busy mealtimes.

 

And because no Mang Inasal experience is complete without a little extra saya, the app also comes with Pinatodong Deals: exclusive promos and treats available only to app users. From special discounts to surprise freebies, every order has the potential to feel a little more exciting!

“At Mang Inasal, we’re always looking for ways to make our Ihaw-Sarap and Unli-Saya experience more accessible to our customers,” said Mike V. Castro, President of Mang Inasal. “With the revamped Mang Inasal App, we’re making it easier, more rewarding, and more convenient for our customers to enjoy their favorites, whether they’re ordering for themselves or sharing a meal with family and friends.”

“We really encourage people to download and register on the app because we’ve made it one of the most convenient and rewarding ways to enjoy Mang Inasal to date,” said Baberly Barairo, Mang Inasal’s Channels Marketing Manager and the delivery app project lead. “There are already some exclusive deals going on for in- app orders, but we also have a lot of exciting new features coming up for our users, so I hope they keep a look out for that in the future.”

The app’s launch was marked by the first-ever Mang Inasal Creators Lab, a gathering that brought together today’s content creators for a day of learning, collaboration, and creative exchange. Held at Concept Space Manila in Quezon City, the event featured some of today’s top content creators like world-famous Lumpia Queen Abi Marquez, relatable food, lifestyle, and fashion vlogger Jahd Ong, and comedic short-form video creator Steven Bansil, alongside fellow influencers exploring fresh ways to create engaging content.

 

The Creators Lab highlighted Mang Inasal’s growing presence in the creator space, showing how the brand continues to connect with communities through creativity, storytelling, and shared experiences.

 

With a revamped delivery app and a new platform for creators, Mang Inasal proves that enjoying Ihaw-Sarap isn’t just about the food, but about making every experience more convenient, more rewarding, and more fun.

 

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest

news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal

on social media for more Ihaw-Sarap and Unli-Saya updates!

For back pain and tech neck, try tummy time

Like baby tummy time, adult tummy time, the exercise of lying on your stomach and propping yourself up with your forearms, helps improve posture by promoting spinal extension and strengthening your back and neck muscles.

To moms with infants, “tummy time” is a TikTok trend that involves laying baby awake on its chest for a few supervised minutes at a time. Advisable for infants that are at least 3 months old, it is said to strengthen a baby’s neck, shoulders, and back.

Given tummy time’s benefits to baby, experts figured that tummy time can help adults too. “In adult tummy time, you lie on your stomach, prop yourself up with your forearms, and keep your neck aligned with your spine,” explains Ma. Elena Lourdes R. Tan, MD from top hospital in the Philippines, Makati Medical Center (MakatiMed). “This helps improve posture by promoting spinal extension and strengthening your back and neck muscles. It also relieves you of ‘tech neck’ or the strain you feel on your neck and shoulders from sitting hunched forward and staring down at a cellphone or computer.”

“Think of adult tummy time as the opposite of slouching and leaning forward while you sit for hours,” adds the MakatiMed health expert.

Is adult tummy time for you?

Although lying on your belly may seem easy, adult tummy time isn’t for everyone, says Dr. Tan. “If you have severe or chronic back pain, spinal stenosis, osteoporosis, or degenerative disc disease, skip adult tummy time until you get clearance from your physician. Certain health states, such as pregnant women, particularly those in their second and third trimesters, shouldn’t attempt it either, as do individuals who just underwent surgery may not be a target population for this exercise.”

Adult tummy time, step-by-step

Got the go signal from your doctor? Start slowly. Lie on your stomach on a sturdy surface like a mat on the floor. Prop yourself up with your forearms. Keep your shoulders relaxed, and make sure your neck is aligned with your spine and your abdomen engaged.

Hold the position for a few minutes, rest, then repeat until you’re strong enough to go longer. This, however, isn’t a test of endurance. “Staying in adult tummy time position for 30 minutes or more may do more harm than good,” warns Dr. Tan. “You could develop neck and back pain, which are the very things you were trying to treat. Stop when you feel a strain and discomfort from the position.”

No time for adult tummy time? Do these instead

You can still get the benefits of adult tummy time through other positions that promote good posture and ease the aches and pains of your back and neck tech. “Looking up at the ceiling relieves neck strain and realigns your head with your spine,” says Dr. Tan. “Try wall angels: Stand straight and lean your back against a wall, making sure your head, shoulders, and pelvis are in contact are touching the wall. With your arms stretched to your sides, slowly raise them up and down as you would when you’re doing snow angels.”

“The simplest thing anyone can do is to take walking breaks every 1 to 2 hours pr when you start to feel stiffness or discomfort anywhere in the back while sitting behind a desk,” adds Dr. Tan. “This gets you out of that hunched position that’s responsible for your back and neck pain.”

For more information, please contact MakatiMed On-Call at +632.88888 999, email mmc@makatimed.net.ph, or visit www.makatimed.net.ph. Follow @IamMakatiMed on Facebook and Twitter.