A Rising Partnership: URC Flour and Sariaya LGU Ignite Local Baking Innovation for Agawan Festival 2026

 

L-R: Mr. Dario ‘Jun’ Arive - URC Flour Sariaya Plant Manager, Dr. Ruben De Gracia - Head, Sariaya Tourism Culture, and the Arts Office, Ma. Lilia “Chinkee” Andres -URC Flour, Marketing Manager, Ms. Ritchel Sulit - URC Flour Sariaya Plant HR Associate

The Municipality of Sariaya and URC Flour have officially formalized a partnership for the upcoming Sariaya Agawan Festival through a Memorandum of Agreement (MOA) signing. This collaboration introduces the SUGOD BAKERY campaign to the festivities, highlighted by the arrival of the SUGOD BAKERY VAN, which aims to promote local entrepreneurship and celebrate the town's culinary traditions.

The partnership marks a powerful commitment to boosting local livelihoods while celebrating Sariaya’s rich cultural heritage. The Sugod Bakery Van will serve as a high-energy hub of innovation on the festival grounds, offering professional development and community engagement for local artisans and bakeshop owners.

URC Flour expressed deep appreciation for the partnership, emphasizing a mission that extends beyond product supply to holistic business growth for the community.

"We are sincerely grateful to the Municipality of Sariaya for their incredible support and for welcoming us into the heart of the Agawan Festival. Our commitment goes beyond providing high-quality flour; we are dedicated to equipping the province's bakers with the products and guidance they need to succeed.

Through the Sugod Bakery campaign, we are helping them with practical business tips to improve their bakery businesses and stay competitive,” stated Naida Ebora, URC Flour Commercial Director.

L-R: Dr. Ruben De Gracia - Head, Sariaya Tourism, Culture, and the Arts Office with Ma. Lilia “Chinkee” Andres - URC Flour, Marketing Manager

Dr. Ruben V. De Gracia Jr., Executive Assistant III and Chief Tourism Operations Officer-Designate for the Municipality of Sariaya, highlighted the significant history of this alliance and its impact on the local tourism and trade sectors. "We thank URC Flour for their continued support of our annual Agawan Festival. This is actually the second time we are partnering with the Sariaya LGU, a journey that began two years ago with our historic Pinagong eating activity--which remains one of the most memorable highlights of our festival, " said De Gracia. "Having URC Flour with the Sugod Bakery campaign ensures that our local traditions are matched with innovative opportunities for our constituents," shared De Gracia Jr.

Beyond the excitement of the festival, the initiative offers lasting value through professional upskilling. Local bakers will benefit from technical workshops on updated baking essentials, along with business mentorship focused on marketing strategies and operational efficiency. By blending the festive energy of the Agawan Festival with technical expertise, URC Flour and the Sariaya LGU are ensuring that the town’s unique bread culture continues to thrive and reach new heights.

URC Flour Partners with Lucban to Empower Local Bakers at Pahiyas

 

L-R: Aiza Andaya - OIC, Budget Officer, Ma. Jennifer Babad - Tourism Officer, Atty. Socorro Jade De Averia - Municipal Administrator, Mayor Agustin “Tenten” Villaverde - Lucban, Ma. Lilia “Chinkee” Andres - URC Flour, Marketing Manager, Mr. Dario ‘Jun’ Arive - URC Flour Sariaya Plant Manager, Ms. Ritchel Sulit - URC Flour Sariaya Plant HR Associate

The Philippines' most vibrant harvest festival is set to become even more flavorful as the Lucban Local Government Unit (LGU) and URC Flour officially sign a Memorandum of Agreement to bring the SUGOD BAKERY campaign to this year’s Pahiyas. Led by Mayor Augustin “Tenten” Villaverde and URC Flour the partnership marks a powerful commitment to boosting local livelihoods while celebrating the town's rich cultural heritage.

Aligned with the theme "Keeping the Color, Keeping the Vibes, Keeping the Tradition, KIPING PAHIYAS," the Sugod Bakery movement transforms the festival grounds into a high-energy hub of innovation. On May 11 and 12 at Patio Rizal, renowned “Chef Jac [JB1] Laudico” will lead exclusive baking demonstrations, giving local artisans and visitors a front-row seat to professional techniques and premium pastry sessions.

Mayor Villaverde expressed deep appreciation for the collaboration, emphasizing its impact on the grassroots economy.

"Our commitment goes beyond providing high-quality flour; we are here to support every local baker in their journey toward success,” said Naida Ebora, URC Flour Commercial Director. “Through Sugod Bakery, we aim to equip them with up-to-date knowledge and practical techniques to help grow their businesses and remain competitive. We are honored to be part of the Pahiyas tradition and to support Lucban’s baking community in reaching new heights,” shared URC Flour .

By blending the festive energy of Pahiyas with technical expertise, URC Flour and the Lucban LGU are ensuring that the town’s unique bread culture continues to thrive.

How to keep sunburn, acne, and fungal infections at bay

 

Common sun-related skin conditions include sunburn, acne, and fungal infection.

With over 7,600 islands teeming with breathtaking beaches and dive sites that rival the best in the world, the Philippines is truly a summer lover’s paradise. When they’re not swimming, snorkeling, or building sandcastles on the shore, local and foreign tourists are most likely tanning, soaking in the sun’s rays for hours to get that perfectly bronzed shade.

Achieving that sun-kissed glow comes with a price to your health, says Ma. Margarita Isabel Carlos- Tanchiong, MD, at top hospital in the Philippines, Makati Medical Center (MakatiMed), “That tan on your skin is a sunburn. It may look nice, but it also damages your skin. The intense heat and humidity can also lead to frustrating skin issues like acne and fungal infections.”

Do not let the sun spoil your summer days. MakatiMed cites common sun-related skin conditions and what to do about them.

A bad sunburn. Too much sun exposure doesn’t just tan your skin; it can cause it to flake and peel or develop painful blisters.

“If this happens, get out of the sun immediately and stay in a cool room, or bathe in cool water,” reminds Dr. Carlos-Tanchiong. “Gently apply aloe vera or a ceramide-containing lotion or moisturizer, and do not pop the blisters. Take a pain reliever to ease the sting of the burn. You may also need topical and oral medications to treat the sunburn.”

Next time you go out into the sun, prepare by slathering a broad-spectrum, water-resistant sunscreen with a sun protection factor (SPF) of at least 30. “Re-apply to your face and exposed skin every two hours, especially if you’ve been swimming or sweating. Don’t forget to include your ears and the back of your neck. Wearing sunglasses, a wide-brimmed hat, and choosing clothing made with Ultraviolet Protection are helpful tips to keep your skin protected from further ultraviolet damage. It is also best to stay out of the sun between 10 am and 4 pm. That’s when the UV rays are strongest, causing the most skin damage.”

Acne. The heat and humidity of the Philippine summers make us sweat more than usual. This causes an overproduction of sebum (oil) on the face, which clogs our skin’s pores. The result? Unsightly pimples.

“Wash your face regularly with a soap-free cleanser or one that contains salicylic acid to help unclog pores,” shares Dr. Carlos-Tanchiong. “Use a sunscreen that is non-comedogenic—meaning it doesn’t cause blackheads or whiteheads—and choose gel-based and oil-free moisturizers over their creamy counterparts during the hot summer months. If the pimples are on your back or neck, wear loose, cotton clothing to stay cool.”

Fungal infection. Fungus thrives in heat and humidity, so do not be surprised if you find yourself scratching an unbearable itch from red or discolored rashes.

“Athlete’s foot develops between your toes. The rash usually presents as scaly, red patches with accompanying itch,” explains Dr. Carlos-Tanchiong. “Ringworm gets its name from its appearance as a circular rash with raised edges that spread outward. Jock itch’s rashes are found in warm, sweaty parts of the body like the groin, inner thighs, or buttocks. Areas of the body where skin folds and moisture tend to form, like under the breasts or in between layers in the tummy, are where yeast infections usually start. You’ll note the appearance of red scaly patches with satellite bumps that are usually itchy.”

Aside from keeping your skin cool and lessening friction on skin, over-the-counter and prescription anti- fungal creams are best at addressing these conditions. See your doctor, who will be able to identify them during a consultation. “To prevent infections from developing or worsening, keep those areas in your body clean and dry, wash your towels and clothing regularly, and resist the urge to scratch, or you may spread the infection,” says Dr. Carlos-Tanchiong.

For more information, please contact MakatiMed On-Call at +632 88888 999, email mmc@makatimed.net.ph, or visit www.makatimed.net.ph. Follow MakatiMed’s social media pages for more health-related content and for the latest updates: https://www.makatimed.net.ph/social-media- pages/

Canvas Collective S7: Honoring Color, Ingenuity, and Modern Expression

 

Art lovers in the south have another reason to explore Garden Space's vibrant creative scene as Canvas Collective S7 officially opens its doors to the public. Presented by Flying Circus Gallery Works, this dynamic group exhibition brings together a diverse roster of artists, showcasing their unique interpretations and artistic voices across various media and styles.

The exhibit is running from May 2 to May 11, 2026 only, the exhibit is located on the 4th floor of Madison Galleries Lifestyle Mall along Don Jesus Boulevard in Cupang, Muntinlupa City. The venue is conveniently situated across Sacred Heart of Jesus Parish and near Alabang Hills Village and PAREF Southridge School, making it an accessible cultural stop for families, students, collectors, and art enthusiasts alike.

What makes Canvas Collective S7 particularly exciting is its diversity in artistic approaches. While many participating artists work primarily with acrylic paint, each piece offers a distinct visual language—ranging from bold contemporary abstraction to expressive figurative works and emotionally resonant compositions. The exhibit becomes a conversation among artists, where color, texture, and imagination intersect in compelling ways.

Artist Maita Fernandez is showing her watercolor artworks in the exhibit

Among the featured artists is Maita Fernandez, whose works stand out as the lone watercolor collection in the exhibit. In a show largely dominated by acrylic mediums, her delicate yet expressive watercolor paintings offer a refreshing contrast. Her pieces bring softness, fluidity, and atmospheric depth that beautifully complement the more textured and layered acrylic works surrounding them. The subtle transparency and organic movement of watercolor create moments of quiet reflection amid the exhibit’s vibrant energy.

Adding even more variety to the showcase, visitors will also encounter sculptural works and a detailed diorama installation, proving that Canvas Collective S7 goes beyond traditional wall-mounted paintings. These multidimensional pieces add an immersive quality to the exhibit, inviting viewers to engage with art from different perspectives and dimensions.

The exhibit reflects the growing strength of collaborative art spaces in the Philippines, where emerging and established creatives come together to share their visions with wider audiences. Through initiatives like Canvas Collective S7, Flying Circus Gallery Works continues to foster artistic dialogue and support the local creative community.

Whether you are an avid collector, a casual gallery-goer, or simply someone looking for inspiration, Canvas Collective S7 offers an enriching experience filled with creativity, passion, and artistic diversity. With its limited run ending on May 11, visitors are encouraged to catch the exhibit while it is still open.

Art, after all, is best experienced in person—and Canvas Collective S7 is a vivid reminder of how powerful and varied artistic expression can be.

Art really has a way of bringing people together — through color, creativity, and shared inspiration. 🎨Maita Fernandez invites art enthusiasts, collectors, and curious visitors to experience Canvas Collective S7 before it closes on May 11!

Discover a diverse collection of works from talented artists featuring acrylic paintings, watercolor masterpieces, sculptures, and even a captivating diorama display. Whether you are looking for your next meaningful art piece or simply want to immerse yourself in creativity, this exhibit offers something special for everyone.

Visit Canvas Collective S7 at the Garden Space, 4th Floor of Madison Galleries Lifestyle Mall, across Sacred Heart of Jesus Parish along Don Jesus Blvd. Support local artists, celebrate artistic expression, and take home inspiration that lasts beyond the gallery walls.

See you at the exhibit! 

A Taste of the Islands: URC Flour’s ‘SUGOD BAKERY’

 

Through the Sugod Bakery campaign, URC Flour is traveling across the country to help and support local baking. The Local Government Units (LGU) gain a partner in grassroots development, while bakers walk away with new skills in food safety, marketing, and advanced production.

Showcases the Best of Regional Bread Culture

In the Philippines, every province has a story, and more often than not, that story is told through its bread. From the crusty, carabao-shaped Pinagong of Quezon to the melt-in-your-mouth Pastel

of Cagayan de Oro, our regional bread culture is a delicious map of Filipino identity. Recognizing this rich heritage, Universal Robina Corporation (URC) Flour is hitting the road with SUGOD BAKERY, a high-energy campaign that celebrates these local treasures while providing the "secret ingredient" to help them reach their full potential.

The Secret Behind the Local Crust

What makes a regional specialty truly iconic? It is the perfect balance of tradition and quality ingredients. Whether it is the dense, satisfying bite of a Sariayahin bread during the Agawan Festival or the pillowy softness of Mindanao’s favorite pastries, URC Flour has quietly been the backbone of these recipes for decades.

By providing world-class, locally-milled flour, URC ensures that the soul of regional baking remains intact while meeting modern standards of taste and texture. SUGOD BAKERY is an invitation to discover how premium wheat flour products can elevate a simple community staple into a world-class culinary experience.

VIBRANT COLORS, RICH TRADITION AND BRIGHTER FUTURE FOR BAKERS. The streets of Lucban are officially in full bloom! But this year, the energy is reaching a whole new level WITH the participation of URC Flour’s SUGOD Bakery Campaign.

"The Pahiyas Festival has always been a grand celebration of bounty and the incredible craftsmanship of the people of Lucban. This year, we are especially thrilled and grateful to have URC Flour as our partner in bringing the SUGOD BAKERY campaign to our town. We would like to extend our sincerest thanks to URC Flour for choosing to celebrate with us and for investing so deeply in our community through this special event," said Ms. Aiza Andaya, OIC Budget Officer and Chairman of the Sponsorship Committee, Lucban, Quezon. "This collaboration is a significant boost for our local economy, as it directly empowers our neighborhood bakers—the hardworking hands behind our beloved local breads” shared Andaya.

Celebrating Success at the Heart of the Festivals

To ensure maximum excitement and community impact, URC Flour has partnered with Local Government Units (LGUs) to embed the SUGOD BAKERY experience into the country’s most vibrant celebrations. This isn't just a business tour; it’s a cultural celebration where modern technology meets age-old recipes. Bakers and food enthusiasts can catch the movement as it ignites the Pahiyas Festival in Lucban and the Agawan Festival in Sariaya.

Onward to Modern Tradition: An Unstoppable Movement

URC Flour is bridging the gap between time-honored traditions and the future of baking. At every stop, SUGOD BAKERY will make local festivals into centers of discovery. Here, bakers can master new production methods and innovative marketing tips to grow their shops without losing their unique local flavor. It’s the perfect time to learn something new, step into the spotlight, and take your business to the next level.

EMPOWERING THE FILIPINO BAKER. Building on the solid foundation of the BIDA sa Masa program, the SUGOD BAKERY Campaign is now fueling a new era of growth, giving our community bakers the tools and expertise they need to expand their businesses and master the art of baking.

CELEBRATING SARIAYA’S FINEST AT THE AGAWAN FESTIVAL. The energy was electric in Sariaya, Quezon, as URC Flour joined the vibrant festivities of the Agawan Festival. For this year, a number of festivals from Luzon to Mindanao will be visited by the SUGOD BAKERY caravan, as URC Flour continues its commitment to fueling the passion of Filipino bakers and honoring the rich culinary traditions that bring our communities together.