The Gokongwei family owned Universal Robina Corporation (URC), the market leader in snacks, candies, chocolates, and ready-to-drink tea in the Philippines has partnered with Japan's largest snack food company, Calbee. The two snack giants recently launched a range of potato products through a creatively designed pop-up store.
|URC and Calbee Inc. Executives during the Sake Ceremony with Jaga, the spud mascot.|
Calbee is the largest snack food company in Japan, with sales of over 179.4 billion yen and a dominant 52.3 percent share of the snack food market in the world's third biggest economy. Calbee manufactures and sells snack confectionary, bakery food and cereal food.
"In line with our global strategy, we have decided to establish a joint venture company with URC which has strong sales and brands in the Philippine market. The joint venture aims to grow sales of Calbee products and expand market share in the Philippines, one of the promising snack foods markets," Calbee said.
Jack 'n Jill Calbee Pop-Up store will be making the rounds of different malls with the following schedule: March 13-15-- Glorietta Activity Center, Makati; March 21-22--Eastwood; March 28-29--Alabang Town Center and April 18-19--Bonifacio Global City. The said pop-up store has exclusive premium items for sale, fun and game booths such as dress up as giant potatoes, face off Sumo Potato Arena, they can also test their ninja skills via Potato Ninja booth and capture their "First Taste" selfie. The store's main feature is also lined up with limited edition merchandise including mugs, ballpens, pencils, notepads, stuffed toys (Oh, you've gotta see their adorably cute and huggable huge Jaga plush toy!) and t-shirts that all feature the brand's spud mascot, Jaga!
We've had the chance to taste the different Jack 'n Jill Calbee Potato Chips variants: Classic Salted, Cheddar and Sour Cream, Wasabi flavored, and Pizza Potato. Among the four, I am partial to Cheddar and Sour Cream and the Pizza Potato variants although all four are equally yummy snacks.
For certified potato fans, grab a cup of Jack 'n Jill Calbee Jagabee Potato Fries. Jack 'n Jill Calbee Jagabee used its original method of frying steamed potatoes to offer a crispy texture and pronounced potato flavor of this unique product. It's another pioneering snack in the Philippines that offer a snack in a cup. These thick potato fries are filling enough to satisfy your potato cravings. Jagabee Potato Fries are packed with flavorful crunch and is available in Classic Salted, Cheese and Garlic. One cup is good for sharing and is perfect for watching movie marathons with family and friends.
So, what are you waiting for? Go ahead and indulge in Jack 'n Jill Calbee Potato Chips and Jack 'n Jill Calbee Jagabee Potato Fries! Catch their pop-up stores at the given venues and dates mentioned above! Load up your cupboards and be ready for the #BestoPotato in town!
Disclaimer: I am not compensated for this post. Opinions expressed are 100% my own.
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