Tuesday, February 18, 2014

UK's Dyson Opens Shop in the Philippines

Popular British home appliance brand Dyson has set up shop in the Philippines as it understands the need of Filipino consumer's desire for durable products. The Dyson brand  was originally conceptualized by an engineer who was disappointed upon buying a vacuum cleaner which prodded him to create and invent a prototype of the kind of vacuum cleaner he wanted that uses engineering technology and eventually make cleaning a lot easier. 

Dyson brand may not ring a bell yet to Filipinos but it will surely become a household word in the next couple of years as it establishes its name in the Philippine market. Dyson senior communications manager Roanna Mottershead said the company plans to put up eight more Dyson stores of both pop up and concept stores. 

Dyson manufacturers high performance vacuum cleaners and bladeless fans, heaters and hand dryers are made in its manufacturing facilities in Singapore and Malaysia. Dyson brand is also present in 67 other countries including Japan, South Korea, Hong Kong, China, Russia, and Taiwan. "Filipinos are now open to invest in things that can last a long time and Dyson appliances are a pretty good investment as it could last for more than 10 years depending on proper usage," said Motterhead. 

"The Dyson brand expands its reach in Asia and its also looking for a possibility of putting up a manufacturing facility in the Philippines. We are growing so we have to increase out manufacturing plants so it will be something that we need to evaluate," explains Mottershead. "You'll never look at home appliances the same way again after you've tried Dyson products. We have waterless washing machines, no bag/suctions vacuum cleaners and kid-safe bladeless fans to name a few of our innovative Dyson products."

Dyson home appliances have been sold in Rustan's Makati since last year. Dyson will soon open shops in Century City Mall, Robinsons Magnolia and Robinsons Place Manila. "We are getting good reviews and reception from the market. For a new brand Dyson is doing very well," says Jasper Golangco, marketing director of Dyson's exclusive distributor White Planet Inc. 

Visit www.dyson.com for more details. 

Disclaimer: I am not compensated for this post. Opinions expressed are my own. 

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