Friday, February 20, 2015

Unilever, Smart, Cebuana Lhuillier Shared a Mission for Environmental Sustainability

When I started participating in Surf's sachet recovery program two years ago, I actually had no idea where does Cebuana Lhuillier send those used Surf sachets in exchange for free Smart load credits. I had only understood its mission when I had been invited to the Sachet Recovery program's activity recently. It turned out that the three industry giants--Unilever, through its number one laundry brand, Surf, Smart Communications and Cebuana Lhuillier had come together to renew their commitment to champion environmental sustainability. With a mission to help improve the lives of many Filipinos, the three industry giants converged for this Sachet Recovery program project (which is now on their 3rd year)--an easy, convenient and rewarding program that educates more consumers about recycling and waste management. 

My Media ID during the said launch.

Smart Communications President and CEO, Mr. Napoleon Nazareno
Cebuana Lhuillier President and CEO, Mr. Jean Henri Lhuillier

Unilever Philippines President and CEO, Mr. Rohit Jawa

Unilever Philippines Chairman and CEO Rohit Jawa recognized their partner companies for their continued support in the said venture with a mission to help reduce environmental impact of plastic sachets. According to Jawa, the Unilever Sustainable Living Plan aims to double their business while cutting their environmental footprint in half, while at the same time bringing a brighter future to one billion people worldwide. 

The three indusrty giant heads converge for environmental sustainability
      Used Surf sachets to be shredded to make pavers.

   Shredded Surf sachets ready to mix with cement for pavers

 A mixture of shredded Surf sachets with components used in making cement

The process in which the said mixture is put together to create cement pavers.

"We owe the Sachet Recovery program's success in the two previous years to the valuable contributions of Smart Communications and Cebuana Lhuillier. This year 2015, their bigger participation will certainly produce greater results so that more Filipino communities will benefit from it," Jawa said. 

Unilever Philippines Vice President for Home Care Benjie Yap also shared the achievements of the Sachet Recovery Program in the previous years. "During the first year, we were able to collect 4.5 million sachets, which we converted into 45,000 pavers. In 2014, we collected an additional 7.5 million empty sachets nationwide." Some of the pavers were donated to Baranggay Union Coastal Mayorga, Leyte and served as foundation to the environmental-friendly facility, Surf Labahan. 

            The finish products: Cement Pavers

The three industry leaders plan to make the Sachet Recovery Program bigger and better than the first two years. For every sachet surrendered in any of the close to 2,000 Cebuana Lhuillier outlets nationwide, consumers will receive 10 free texts from Smart. With this increased incentive, more people are expected to be involved in and educated about proper recycling used empty sachets. 

"Now on our third year, Smart is expanding its support for this program. Beginning this year, Talk 'N Text and Sun subscribers will also be able to exchange their Surf sachets for free SMS. This opens the door to engaging millions of Filipinos," said Napoleon Nazareno, Smart Communications President and CEO. 
Students of Mandaluyong Elementary School designed the cement pavers with paint and Surf inspired designs.

The industry leaders rewarded the Guidance Counselor of Mandaluyong Elementary School with 7,000 cement pavers. 

Cebuana Lhuillier, with its newly-opened branches will continue to facilitate the redemption of Surf used empty sachets. "Our growing branch network, which now totals close to 2,000 outlets, will provide a convenient way for millions of consumers nationwide to participate in the Sachet Recovery Program," said Jean Henri Lhuillier, Cebuana Lhuillier President and CEO. 

During the said launch, the partners also donated 7,000 cement pavers to the Mandaluyong Elementary School. The construction materials--made from hundreds to thousands of shredded empty sachets--will form pathways to improve school grounds and make walking around the said school more convenient for students. 

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...