Sunday, February 22, 2015

7-Eleven launches City Blends: An honest-to-goodness coffee

The Philippine Seven Corporation (PSC), country licensee of leading convenience store chain, 7-Eleven, recently introduced its newest coffee brand, City Blends.

City Blends by 7-Eleven promises its convenient, fresh, and rich and flavorful coffee that is affordable and easily accessible. Now available in 258 7-Eleven convenient stores in select locations in Metro Manila, 7-Eleven plans to further expand with City Blends to 700 stores by the end of 2015. Pretty soon, City Blends will also be brewing in the Visayas.

7-Eleven first launched its coffee program in 2007 to complete its line-up of beverage offerings. Since then, 7-Eleven coffee has been carefully developed to suit the needs of its customers and has evolved into City Blends.

So what exactly differs City Blends from other coffee? For one, it's not your typical 3-in-1 coffee sachet. 7-Eleven City Blends is made with love. It's an honest-to-goodness coffee. Each cup is made with 100% Arabica beans that are freshly ground right in front of you. Customers are assured that they will enjoy quality coffee that’s both convenient yet it remains very affordable. 7-Eleven guarantees that your cup of coffee is freshly made, every single time.

And for something that's given with much love, it's also amazing to note that each City Blends coffee by 7-Eleven are so affordable, with each cup starting at Php20 only! Aside from its brewed coffee, City Blends also offers other flavors such as French Vanilla, Mochaccino and Hershey's Dark Chocolate.

In celebration of the love month, 7-Eleven has also launched a special valentine promo. 
From February 11 to 24, 2015, City Blends will give customers the chance to express themselves honestly through the City Blends Honest cup. For only Php20, consumers can choose from the 3 limited edition 8oz. Honest Cups: Single, Taken, or It's complicated. To make things more fun and exciting, the Honest Cups have blank spaces where consumers can explain their current relationship status. Consumers are also encouraged to share their personalized Honest Cups on social media by using the hashtags #711CityBlends #Honestly

Start your morning right with a cup of City Blends coffee by 7-Eleven to perk you up and energize you through the day and start being honest with your relationship status with City Blends Honest Cup. 

Follow 7-Eleven Philippines’ social media accounts for more info and updates on City Blends!
Twitter: @711philippines
Instagram: @711ph

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