|FamilyMart welcomes guests at West AeroPark in Clark, Pampanga|
FamilyMart PH recently opened its 68th branch and their second generation store in the growing development of Clark Global City. There is indeed no doubt the invasion and rapid expansion of the modern day convenience store is now running rampant in the Philippines.
It has long been predicted that convenience stores would be the next phase of modern retail growth in the Philippines and judging by the retail brands now springing up like plants in well-watered garden, the scramble for market presence is well and truly underway.
As new convenience store players establish their position in the market, the speed of outlets popping up across the retail landscape will accelerate as each plays a game of catch up, or at least, to get to the number of outlets required to offset operational costs.
|FamilyMart executives cheers to a first bite of their FamiChicky|
|FamilyMart execs during the ribbon cutting ceremony|
FamilyMart raced onto the retail scene in 2013 and it was operating a lot of stores within two years and has indicated it aims to open 60-70 stores per year. FamilyMart West Aeropark sports a revamped look and vibe from the usual branch. Tagged as the "Generation 2"store, it follows the interior design of its international counterparts (but it will soon be rolled out in all their other branches as well.) We were lucky to interview Mr. Roald Yap, FamilyMart's General Manager while we were there. He warmly welcomed us as he proudly showed us around the new FamilyMart store.
|Mr. Roald Yap, FamilyMart General Manager|
This particular FamilyMart store is composed of different sections which features both imported and local brands as well as an aisle that has products from the different provinces in the Philippines. It's a great way to just grab pasalubong (items we Filipinos would usually bring home to our families and friends) from FamilyMart sans the hassle.