Gone are the traditional stay-at-home and too-safe fashion sense—these were the traits of the typical Maria Clara character from Jose Rizal’s famous novel Noli Me Tangere (Touch Me Not) from which the term Maria Clara stemmed from. Women have evolved to become more dynamic without compromising their passion since the olden Maria Clara days and so does the pad we use. Kotex recently introduced the country’s first and only pad with guards that rise upon fluid contact to provide ultimate leakage protection. It’s truly great news for all women out there, so when Purple Plum Fairy was invited to witness this celebration, we immediately said yes.
|The new Kotex with ProActive guards|
“It has become evident nowadays as women are more outspoken and inquisitive. We are firmer with our own convictions and we don’t want our passions to be compromised,” says Rose Sumera, Marketing Manager of Kimberly-Clark Philippines, makers of Kotex.
During the said product launch held at the Prive Luxury Club in The Fort, Kotex introduced five lovely women as Kotex brand ambassadors namely blogger extraordinaire/actress Saab Magalona, fashion designer/musician Kate Torralba, Entrepreneur/Socialite Kimbery Lao, and courtside reporters and Magic 89.9 radio jocks/host Jessica Mendoza and Andi Manzano.
|Kotex Brand Ambassadors DJs Jessica Mendoza and Andi Manzano.|
“These women were chosen to be our brand ambassadors because of their achievements in their respective fields. They’re all career-driven, active and savvy in various aspects,” shares Sumera. They are examples of modern women because they do not compromise their freedom to excel in their fields.
“60 percent of women still find it hard to focus and concentrate on their daily tasks during their menstrual cycle because of fear of leakage that may happen at any given time, resulting to embarrassing situations,” explains Sumera
Kotex understands this predicament and what we all women go through; so it has worked and researched to ensure women regain their social lifestyle, fashion bravura and confidence that expresses femininity. “Kotex believes that today’s modern Maria Clara are basically progressive women and they deserve more elegant solution to tackle leakage problems so they introduced the latest innovation with Kotex with ProActive Guards,” adds Sumera.
|The author with fellow blogger Ms. Willa Stock.|
|Lady Bloggers Night Out: Jing, Bedalyn Aguas, moi and Willa Stock.|
|The Kotex brand ambassadors with Kotex Marketing Manager Ms. Rose Sumera.|
Kotex is committed to helping women make informed choices everyday. Their innovations come from their desire to not only satisfy the needs of today’s women but also to inspire them with new ways on how to protect and care for their bodies. To learn more about the new Kotex products, visit www.kotex.com.ph. J
Purple Plum Fairy thanks Ms. Willa Stock for the photos.
Disclaimer: I am not compensated for this blog post. Opinions expressed are 100% my own.