Wednesday, June 13, 2012


Hosts for the event were elite tandem Tim Yap and Tessa Prieto-Valdes.

iButterfly was recently launched at the SM Megamall Atrium and the said event was graced with the presence of its elite hosts, eventologists/editor Tim Yap and socialite butterfly herself Tessa Prieto-Valdes together with guests fashion stylist/blogger Jenni Epperson and daughter, commercial model/stylist Mikaela Lagdameo-Martinez and daughter, former TV ad model Audrey Zubiri and her daughter.

iButterfly is an augmented reality platform that aims to engage SM consumers through a fun interactive way. SM will give out incentives through vouchers, coupons and other promotions via electronically flown butterflies which customers must catch in order to win or avail. 

From left: Tim Yap, Audrey Zubiri, Mikaela Lagdameo-Martinez and daughter, Tessa Prieto-Valdes, Jenni Epperson and daughter.

Using motion sensor for catching these amazing iButterflies via Smartphone that uses either iOS or Android/Google Play, it makes use of Global Positioning system (GPS) in finding and locating these butterfly.  There are actually eight selected SM Malls nationwide that uses this loyalty SM iButterfly program such as SM North Edsa, SM Megamall, SM Mall of Asia, SM Cebu, SM Davao, SM Baguio, SM Fairview and SM Southmall. 

Ms. Tessa Prieto Valdes and the author.

This program called iButterfly was first used in 2010 in the key cities of Japan like Kyoto, Okinawa and Tokyo. It is indeed a fun and entertaining mobile information and couponing system. 

As you go shopping in the SM Malls mentioned above, make sure to download the iButterfly program using the Internet or free wifi and start catching to be able to earn a prize! Visit Swipe, collect and redeem prizes! Hurry and happy catching!

Purple Plum Fairy thanks Mr. Azrael Colladilla for the invite, Rain De Ocampo and Milette Sison for the photos. 

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