Most millennials and netizens know what Wattpad is all about. But for those who aren’t familiar with it yet, it is an online storytelling community where users post written works such as articles, stories, fan fiction, and poems, either through the website or the mobile app. Wattpad collaborates with one of the leading digital advertiser, AdSpark in partnership with the Philippines’ well-loved and number one fast food chain, Jollibee, they’ve all come together to share and further promote the Filipino culture through storytelling via #KwentongJollibee digital campaign launched successfully last year that has since tugged at the hearts of many Filipinos.
|Wattpad writers Ilyn Danganan, Bianca Bernardino and Tina Lata.|
The stories developed for Kwentong Jollibee on mobile are works from three of the top Wattpd writers such as Ilyn Danganan, Bianca Bernardino (author of the hit story turned into film “She’s Dating a Gangster,” and Tina Lata. Each story targets the different age groups of interest but highlights the Filipino values and culture of being hospitable, joyful and kind. Jollibee plays a special role in the lives of the lead characters as they each went through their personal journeys.
Stories were specifically created by Wattpad writers for Kwentong Jollibee campaign on mobile. One Thing Remains by Ilyn Danganan is a story about the special bond between two siblings. Memory Lane was penned by Bianca Bernardino, it tells the story about a couple who decided to separate on their 58th monthsary. Serendipity made them meet again and the nostalgia of their past relationship is too compelling to ignore. Meanwhile, Chance of Fate by Tina Lata is about a grandfather who fears of returning to his favourite restaurant where he met his first love.
|Arline Adeva, Jollibee Foods Corporation's PR Director|
“Jollibee is proud to continue to be a part of Filipinos’ lives for generations. We offer not just great tasting food but joyful moments that bring the families and friends closer. With a lot of stories that were inspired by the everyday scenes, we are witnessing in our Jollibee stores, we found the perfect partner in Wattpad to help capture and share these moments thru means of traditional storytelling. Truly, our customers will be able to relate and enjoy the three stories crafted by three of the most talented Wattpad writers,” said Jollibee Food Corporation’s PR Director Arline Adeva.
|An event would never be complete without bestfriend Jollibee!|
|Best friend Jollibee with Ms. Arline Adeva with Wattpad authors Ilyn Danganan, Tina Lata and Bianca Bernardino.|
AdSpark, a wholly owned subsidiary of Globe Telecom specializing in mobile-first digital marketing solutions, is the official advertising partner for Wattpad in the Philippines.
Read the three stories with your desktop or mobile device by downloading the Wattpad app on Google Play or Apple App Store or by visiting www.wattpad.com/user/Jollibee.
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