Monday, December 15, 2014

SkinWhite Launches The #BetterMe Campaign and Captivate Council Batch 2

In this life, nobody's perfect but we all strive hard to become better versions of ourselves. SkinWhite, the country's leading skin whitening brand encourages young Filipinas to further improve who they are both inside and out via the launch of the #BetterMe campaign which seeks to give youngsters more confidence. "SkinWhite's #BetterMe campaign inspires me a lot," enthuses actress and SkinWhite brand ambassador Kim Chiu during the launch held recently at R Spaces, Makati City. "It makes us girls look at the brighter side of life and thus spreads the positive vibes!," she adds. 

SkinWhite's the #BetterMe movement continues to inspire more girls as the said campaign gets bigger each year since its initial launch in 2013. SkinWhite held a casting call as they searched for the loveliest and most inspiring girls to become part of its second batch of Captivate Council. There were about 500 aspiring teens from some of the prestigious college campuses in the country took part during the screening process. But only 25 were taken in. Qualifications involved each girl's accomplishment at school and their ability to inspire others as well as their go-getter attitude, charm and confidence. 

The lucky members who got into the Skinwhite's Captivate Council will be having magazine features, multi-media exposures, and lots of fun events throughout the four-month campaign of the #BetterMe. "We also included outreach activities and fitness parties because we'd like a more holistic approach for the #BetterMe campaign. And we'd like to start those with the members of Captivate Council to lead as good examples," shares Liz Caceres, assistant brand manager of SkinWhite. "It's not just about looking good on the physical aspect, but one also has to do good to feel good inside as well." 

The Skinwhite's Captivate Council members celebrates each unique beauty. They recently held a fashion and beaut makeover and were taught how to enhance their individual assets and body type. To look even more gorgeous during their makeover shoot, the lovely girls were given with SkinWhite products such as SkinWhite Advanced Power Whitening Lotion (for instantly whiter, brighter skin upon application), and SkinWhite Power Whitening Face Cream Powder (for a powdery fresh and white glow on their complexion). "Being part of the Captivate Council helps me to love myself more," says Chrissa Taleon, UST, 20. "I also noticed that my self-confidence has grown the more I use SkinWhite products because it motivates me to share and inspire other young girls my age."

Kim Chiu also shared her own story, "Before I've started with my showbiz career, I wasn't really confident with my own skin. Nobody even thought I could dance well, not even my parents because they were so busy,  they didn't had the time to watch me perform at school. So I've used Pinoy Big Brother as a venue for me to showcase what I can do. After winning the grand prize, I had never looked back. I wanted to show the whole world who Kim Chiu really is. And I was able to gain back my self confidence."

The good news with SkinWhite's #BetterMe campaign is that they try to reach the youth and spread such positivity through social media. Teeners nowadays had been engulfed in what we call #fomo or fear of missing out. By means of the #BetterMe campaign, it serves as a reminder for the youth of today that what really matters is that they develop their inner confidence so that they can be kinder to themselves and to others as well. "What's amazing is that by becoming members of Captivate Council, they've widen their circle of friends and has empowered themselves, says Caceres. 

Just like Kim Chiu and the 25 Captivate Council members, you too can have at confidence and make heads turn with SkinWhite's beauty finds: For that beautiful natural I-just-came-from-a-run blush and flawless finish, use SkinWhite's PowerWhitening 3-in-1 Face Cream Powder. To get that noticeably white skin upon instant application, apply on SkinWhite Advanced PowerWhitening Lotion to reveal your whitest white with vitamins B3, B5 and E to give your skin intense moisturization + SPF20 to protect you from harsh UV rays.

Thank you SkinWhite for the cool pink monopod and SkinWhite products. I know I'd be confident enough to make a selfie using the monopod with SkinWhite products! 

To get exclusive updates, promos and events, visit their website at Like them on Facebook at Follow them on Twitter and on Instagram at

Special thanks to SkinWhite and to LoveNLight Productions' Ms. Marcie Linao. 

Disclaimer: I am not compensated for this post. Opinions expressed are my own.  

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