Korea’s influence over our cosmetics industry has gained considerable momentum through the years — and it promises to grow even bigger. The first wave of the Korean cosmetics invasion brought to the Philippines a plethora of Korean cosmetics brands that focuses mainly on skincare. The Philippines however, stands as the only country in South East Asia where makeup outsells skincare. With the Korean makeup trends that we now have it is but fitting to welcome Korea’s Banila Co on the Philippine shore.
