I practically grew up with Jollibee. As a child, I always look forward to weekends because that’s synonymous to our weekend ‘mom and child bonding.’ My Mom being a single parent goes to work on weekdays so Saturdays + Sundays (after hearing mass) are the only time she spent with me. I could relate well with Jollibee’s “I Love You Sabado” TVC jingle released in the late 80’s with then child actor Boy 2 Quizon. The said jingle is considered as one of the most well-loved and successful campaigns of the fast food giant. It has left an LSS in most Filipinos. Now, Jollibee’s #ILoveYouSabado campaign continues to inspire families to make the most of their weekends by spending quality time with one another.
