Thursday, October 10, 2019

AVON’s Pink Light Night Run and Walk for Breast Cancer

October is Breast Cancer Awareness Month
Breast cancer remains to be the top causes of death among Filipinas. In fact, according to the Philippine Council for Health Research and Development, 1 in 13 Filipinas will most likely develop breast cancer in her lifetime.

The rate is so alarming that even the Philippine Obstetrical and Gynecological Society also reported a data [February 2017] which showed the Philippines having the highest prevalence of breast cancer among 197 countries. The said statistics clearly showed that we still need to educate women on the importance of early detection as the best way to beat the disease as well as breast self-examination.

Breast cancer is curable when detected early. That’s why as women, we should all do a regular breast self-exam and take action for your own breast health. 

AVON Philippines will not take this issue sitting down. A well-known advocate against breast cancer and other women-related issues, AVON believes that no woman should be left in the dark about breast cancer any longer. As the leading corporate supporter of the cause, the company teams up with Color Manila for the upcoming Pink Light Night Run and Walk for Breast Cancer 2019 to raise awareness on the disease, and the breast self-exam as the surest means to detect it early. 

The Pink Light Night Run and Walk for Breast Cancer is slated to happen this October 19, 2019, Saturday, at the Filinvest City Event Grounds, marks the return of Avon’s signature Run and Walk, the annual initiative that many cause supporters have participated in through the years.
This will be the first time ever that it will be a night run and walk event where participants going through the fun course will be getting caked in bright pink powder along the way.

“Avon continues to shed a bigger, brighter light on breast cancer awareness every year,” said Razvan Diratian, General Manager, Avon Philippines. “It’s part of our DNA as the company that advocates and supports vital issues affecting women, and one of the top causes is breast cancer awareness.”

In 2017, Avon found that there was a knowledge gap among women about the symptoms of breast cancer and how to lower the risk of developing the disease. “This was how the Avon Breast Cancer Promise was born, making sure that every woman is aware about the disease and how to fight it. We’re using the pink light to remind women to make the breast self-exam a habit for the early detection of the disease,” Diratian concluded.

Everyone who will be joining the Pink Light Night Run and Walk event will be donating and providing assistance to the Philippine Cancer Society, Avon’s long-time partner in its fight against breast cancer.

In the previous years, the partnership between those two above mentioned groups was able to come up with the Avon-Philippine General Hospital Breast Care Center, which provides health care and assistance to approximately 150 women a day—offering free breast health guidance, consultation and check-ups.

Avon Philippines have been a constant and committed partner of the said advocacy and was instrumental in establishing the Breast Care Center in PGH that has helped save many women’s lives and continues to serve even more. 

Join the Avon Pink Light Night Run and Walk for Breast Cancer event by running in either the 3K, 5K or 10K distances. Participants can choose from different race kit packages that all come with a special Pink Light head lamp to guide runners through the night.

Run Packages are as follows:

WARRIOR-Php 950 (Singlet, race bib, finisher’s medal, sponsor freebies)
FIGHTER-Php1500 (singlet, race bib, finisher’s medal, sponsor freebies, drawstring bag)
HERO-Php 2000 (t-shirt, race bib, finisher’s medal, sponsor freebies, drawstring bag)

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