Thursday, October 9, 2014

Jollibee Kicks Off 20th Maaga ang Pasko with The Voice Kids Philippines

Christmas is fast approaching. The country's leading fast-food chain, Jollibee, kicks off another meaningful jolly early Christmas celebration by launching of its annual Christmas traditional activity, now on its 20th year--Maaga ang Pasko--which as always aims to gather toys and books to be given away to chosen beneficiaries. This time, The Voice Kids winners  Lyca Gairanod, Darlene Vibares and Juan Karlos Labajo had not only graced the said special occasion but they were also introduced as the newest endorsers of the Jollibee Kids Club

Lyca Guiranod sings on this amateur video.

The Maaga ang Pasko launch was held recently at Jollibee Greenmeadows where the Single for Christ Choral rendered a few Christmas songs to start off the short program. Joining The Voice Kids winners were active members of the Jollibee Toy Scouts who brought with them toys and books to donate. Amidst the joyous caroling that delighted the crowd, The Voice Kids Grand Winner, Lyca Gairanod showed her singing prowess that made her clinched the title by serenading the audience. Darlene Vibares also wowed the audience with her wit, candidness as she brought the house down with her version of "Girl on Fire". Of course, the good looking mestizo and the only lad, Juan Karlos Labajo also performed an upbeat song that simply energized the crowd. With their undeniable talents, it's easy to forget that about their age. I could not believe that at such tender age, they could belt out those kind of songs but they just did and I saw it with my own eyes and heard them all live! Those kids were truly awesome! 

The Single for Christ Choir sings "Ang Pasko ay Sumapit"

Now going back to Maaga ang Pasko Toy Drive, The Voice Kids Winners along with the Jolly Toy Scouts members and Jollibee mascot himself proceeded to drop their personal toy and book donations in the Maaga ang Pasko collection box. 

"2014 marks the 20th year of our Maaga ang Pasko campaign," said Jollibee Vice President for Marketing Harvey Ong. "With continuous support from all the Jolly Toy Scouts in all parts of the country and even those abroad, we're pretty sure that this year will truly be the earliest, longest and biggest Christmas for many Filipino children."

Darlene Vibares sings "Girl on Fire"

To mark the campaign's milestone 20th year, Jollibee will be holding a record 20 caravans across the country this December wherein they will be distributing the toys and books collected from customers and JFC employees to select beneficiaries. 

The Voice Kids Winners, Jollibee, The Single for Christ Choir and The Jolly Toy Scouts sings Maaga ang Pasko Jingle

Juan Karlos Labajo sings an upbeat song to the delight of the crowd. 

Jollibee with The Voice Kids Winners and bloggers, Purple Plum Fairy, Ted Claudio, Myna Roman, and Rochelle Miko Rivera.

Donating used toys and old books to Jollibee's Maaga ang Pasko annual toy and book drive had been a family tradition for us. Each year, I would teach Kyle to sort out the stuff that he'd like to keep and share with others those things that can still be used but he no longer needs. When he was a kid, it was kind of difficult for him to part ways with his favorite toys. But now that he's 12, it's a more easy because he volunteers to do the sorting on his own. That's why he always look forward to "Ber" months because he knew he'd have to share his stuff with unfortunate kids. It was my way of teaching Kyle the the true value of giving and knowing how to share without asking for anything in return. There's always an indescribable joy/feeling when you lend a hand and try to reach out to others. 

The Voice Kids Winners and Jollibee Kids Club Endorsers Juan Karlos Labajo, Lyca Gairanod and Darlene Vibares donated toys and books as well to Maaga ang Pasko Toy and Book Drive.

Make this year's Christmas season the jolliest ever for children across the nation by donating new or pre-loved toys and books to Maaga ang Pasko boxes located in all Jollibee stores nationwide. For online donations, please visit and click on the Maaga ang Pasko microsite. 

Our best buddy Jollibee encourages all his friends to help by donating new and pre-loved toys and books by dropping them at designated collection box in all Jollibee branches nationwide. 

Disclaimer: I am not compensated for this post. Opinions expressed are 100% my own. 

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