Tuesday, August 16, 2016

ASUS Zenvolution Event: Unveils Zenfone 3, Zenbook 3 and Transformer 3

Despite the torrential rains in the country, ASUS Philippines launched its latest ASUS products last Sunday, August 14, 2016 and brought excitement that created stirs among loyal ASUS aficionados at the posh Sofitel Philippine Plaza. Led by ASUS Global CEO Jerry Shen, the ASUS Transformer 3, ZenBook 3 and the ZenFone 3 lines were unveiled.
ASUS CEO Jerry Shen
ASUS Executives show off their new innovative products
It was the very first time I had been invited to their annual Zenvolution event and the second time I had attended an ASUS event.  Despite the heavy rains, I was surprised to see that lots of people trooped to Sofitel to take part and witness the said launch. I liked to be one of the people to get the first dibs on the newest ASUS gadgets. 

ASUS ZenBook 3
Among the gadgets I’ve seen during the launch was the ASUS Zenbook 3 and the ZenFone 3 Ultra. I love the fact that ZenBook 3 is much lighter than a Macbook Air. It’s unbelievably thin and so ergonomic to use. The ZenFone 3 is ideal for me because it’s really big—because it’s a phablet but as a blogger, I know I can do a whole lot of other stuff using it. I can multi-task sans the usual hassle with a regular sized phone. I can also watch my favourite videos with it while doing my articles. 
It's unbelievably thin and lightweight!
ZENBOOK 3 The ASUS ZenBook 3 is packed in an ultra-sleek 11.9mm chassis that weighs a mere 910g. ZenBook 3 is crafted from aerospace-grade aluminum alloy, a premium material that is 50% stronger than the standard alloy used in laptops. The ZenBook 3 is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey — and a special two-phase anodizing process. The ZenBook 3 is powered by Intel Core i7 processor, 16GB of high speed 2133MHz RAM, up to a 1TB PCIe 3.0 x4 ultra-fast SSD, a next-gen USB Type-C (USB-C) port, and a quad-speaker audio system by Harman Kardon. Its high-resolution 12.5-inch display has a wide 72% NTSC color gamut and an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. The ZenBook 3 has an innovative cooling system featuring the world’s thinnest fan design at just 3mm.

The ZenBook 3 features a full-size backlit keyboard with 19.8mm key pitch — the same as most desktop keyboards — and 0.8mm key travel to deliver a comfortable typing experience. A glass-covered precision touchpad provides smooth and accurate input and incorporates palm-rejection technology, Smart Gestures, and handwriting support for enhanced usability. A built-in fingerprint reader with Windows Hello support grants users an instant one-touch access—allowing them to sign in and unlock the ZenBook 3 quickly and securely without having to type their password or PIN. The ZenBook 3 provides up to nine hours of battery life for all-day computing. When it’s time to recharge, fast-charge technology brings ZenBook 3’s battery up to 60% capacity in just 49 minutes.

Meanwhile, the TRANSFORMER 3 SERIES ASUS TRANSFORMER 3 PRO The ASUS Transformer 3 Pro is a 2-in-1 PC that combines  performance with portability to create the ultimate mobile device for work and play. Crafted from aluminum, Transformer 3 Pro is only 8.35mm thin, yet has structural strength and rigidity. The Transformer 3 Pro has diamond-cut detailing that accentuates elegant design. It is available in gorgeous Icicle Gold and Glacier Gray color options.

ASUS Tranformer 3

The Transformer 3 Pro has an integrated metal kickstand with a stepless hinge that lets users set the device at almost any viewing angle up to 170°. The included ASUS Transformer Cover Keyboard is a backlit keyboard that provides laptop-grade 1.4mm key travel for a comfortable typing experience, and is available in four attractive colors — Stone, Charcoal, Taupe, and Amber — that complement the device. The Transformer 3 Pro has a beautiful 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images as well and a color gamut of 121% sRGB for rich, vibrant colors. Powerful front-mounted stereo speakers with audio by Harman Kardon provide spacious, defined sound for an incredible listening experience. 

Virtual reality is the in thing!
The Transformer 3 Pro is powered by an Intel Core i7 processor and has up to a 1TB PCIe x4 ultra-fast SSD and 16GB of high-speed 2133MHz RAM for the ultimate performance. Its versatile, reversible USB-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and also incorporates Thunderbolt 3 for fast 40Gbps data transfers and support for dual external 4K UHD displays. It has a 13MP rear camera that lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition enables users to log in conveniently with just a quick glance. ASUS Pen is a beautifully crafted writing and drawing stylus that detects 1024 levels of pressure for completely natural note-taking and sketching experiences with a high degree of control. Users can also capture photos with Transformer 3 Pro’s high-resolution camera and annotate them directly with ASUS Pen.

Blogger Florencio Jusay Jr. tinkers with an ASUS Transformer 3 and ASUS pen
ASUS Universal Dock is a hub that provides a full range connectivity ports, including USB-C 3.1, USB 3.0, HDMI, VGA, RJ45 LAN, and a 3-in-1 SD Card reader. It adds desktop-grade functionality to Transformer 3 Pro. ASUS Audio Pod is an entertainment accessory, with four powerful speakers that deliver amazing 360° virtual 5.1-channel surround-sound with rich, defined bass. ROG XG Station 2 is an external graphics card dock that gives Transformer 3 Pro desktop-grade graphics performance, turning it into a VR-ready gaming powerhouse or workstation. ASUS TRANSFORMER 3 The ASUS Transformer 3 is a stylish, ultra-slim and compact 2-in-1 PC that provides users with the mobility, convenience, and expandability.  The Transformer 3 weighs just 695g, is only 6.9mm thin, and has smaller dimensions than a sheet of A4 paper. The Transformer 3 has a 12.6-inch display with a 3K resolution of 2880 by 1920 and a 275ppi pixel density, as well as 450cd/m2 brightness and a color gamut of 121% sRGB for rich, vibrant colors. An ultra-thin bezel provides an 80% screen-to-body ratio, maximizing the display area while keeping the device compact and highly portable.

ZENFONE 3 Series

ZenFone 3 Ultra
ZENFONE 3 The ASUS ZenFone 3 is a feature-packed smartphone that brings premium design and empowering performance to everyone. Built around a gorgeous 5.5-inch Full HD (1920 by 1080) Super IPS+ display with up to 500cd/m2 brightness, the ZenFone 3 delivers an incredible visual experience that makes apps, videos, and games look their best.

With a narrow bezel, ZenFone 3 provides a 77.3% screen-to-body ratio for a maximized viewing area in a slim and compact body. The front and rear of the phone are encased with scratch-resistant, Corning Gorilla Glass 3 with 2.5D contoured edges that gently curve to make the sides of the phone completely smooth. The ZenFone 3 is equipped with a 16MP camera with ASUS TriTech autofocus that automatically selects between second-generation laser, phase-detection and continuous auto focus to achieve precise focus in just 0.03 seconds, resulting in sharp images in any condition.

ZenFone 3 Ultra
The ZenFone 3 is the first smartphone worldwide to be powered by the new Qualcomm Snapdragon 625 octa-core processor — the first Snapdragon 600 Series processor with 14nm FinFET process technology, which has 35% better power consumption — and an integrated X9 LTE modem. Dual SIM 3G+4G Standby and 802.11ac MU-MIMO Wi-Fi connectivity. It also has PC-grade graphics and up to 4GB RAM that together deliver outstanding mobile performance with improved efficiency and battery life. The ZenFone 3 has a built-in fingerprint sensor that’s perfectly positioned on the rear of the phone to sit underneath the user’s finger, and which unlocks the phone in just a fraction of a second. ASUS ZenFone 3 Price: 5.2″ / 4GB RAM / 64GB ROM – Php 16,995 5.5″ / 4GB RAM / 64GB ROM – Php 18,995 ZENFONE ULTRA

ZENFONE ULTRA The ASUS ZenFone 3 Ultra is a smartphone designed for multimedia lovers, featuring a 6.8-inch Full HD (1920 x 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ video-enhancement technology, which harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity.
ASUS Zenfone 3 Max

The 5.2-inch ZenFone 3 Max has an IPS display, and a glass cover with 2.5D contoured edges that fuse perfectly into its premium metal body to give a comfortable grip. It even features a rear fingerprint scanner and 360-degree recognition for up to five sets of fingerprints. It unlocks in just 0.2 seconds to give users quick access to its various functions. The ZenFone 3 Max can also double up as a power bank to charge other mobile devices. ZenFone 3 Max Price (3GB RAM / 32GBROM) – Php 8,995 
ASUS Zenfone 3 Laser

ZENFONE 3 LASER  The ASUS ZenFone 3 Laser has an ultra-fast 0.03-second laser auto focus and advanced backlight (HDR) modes to give users stunning photos. It has a 13MP camera with a Sony IMX214 sensor and color correction for superb natural-looking images even in low-light or indoor environments. Electronic Image Stabilization (EIS) detects movement across three axes (yaw, pitch, and roll) and compensates for movement accordingly to provide smooth video recording.

The ZenFone 3 Laser has a stunning metallic design that’s just 7.9mm thin. A hyperfine sandblasting technique provides a gorgeous finish available in Glacier Silver and Sand Gold. It has a Corning Gorilla Glass-covered display with 2.5D contoured edges that fuse perfectly with its matching curved rear panel to give users a natural grip. It has a 5.5-inch Full HD display with wide viewing angles and a high 77% screen-to-body ratio. Super-quick fingerprint security with ZenMotion integration means ZenFone 3 Laser unlocks in just 0.2 seconds, and gives users access to various functions or apps with just a swipe or a tap of a finger. ZenFone 3 Laser (4GB RAM / 32GBROM) Price : Php 11,995 ZENFONE 3 MAX The ASUS ZenFone 3 Max is designed to help users get through the day, and features a 4100mAh battery with an incredible standby time of up to 30 days. It also allows users to do more, giving them up to 20 hours of 3G talk time, 18 hours of web browsing with Wi-Fi turned on, 87 hours of music playback, and up to 15 hours of video playback. 

Also present were the new ZenFone 3 Series brand ambassadors: Jason Magbanua, Gab Valenciano and Alodia Gosiengfiao.

ASUS ZenFone 3 Series Brand Ambassadors: Jason Magbanua, Alodia Gosienfiao and Gab Valenciano

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