Thursday, September 4, 2014

Breeze Laba Day: Removes 1 Million Stains and Treats Mommies to a Day-Off!

The country's leading detergent brand Breeze recently treated hardworking Mothers across the Philippines to a day-off in an event dubbed as "Breeze Laba Day" held simultaneously in different barangays nationwide. Moms were given the chance to relax and forget about household chores including their laundry. Instead, Mommies enjoyed a fun filled day of games and surprises that Breeze has prepared for them. 

The 1 Laba Day events were held simultaneously in selected barangays across the archipelago, including Metro Manila, Pangasinan, Batangas, Cebu and Davao. 

For Barangay Commonwealth in Quezon City, Moms had a whole lot of fun and enjoyed their day-off, Breeze had the Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse who took care of washing the clothes. Popular celebrities and Breeze Sige Moms brand ambassadors Christine Bersola-Babao, Gladys areyes and Dimples Romana also graced the said festivities to the delight of the Moms who were present during the said event. 

Breeze also held a Bingo game for the Mommy participants with awesome lots of awesome prizes. DJ Laila Chikadora hosted the program who delighted the crowd with her funny antics. 

"Through 1 Laba Day, we want to reach out to mothers across the country to thank them for being heroes who always put the needs of their families first," said Mara Banson, Breeze brand manager. "For sure, they can always rely on Breeze as their dependable partner in taking care of their loved ones."

Being Sige Moms brand ambassadors, Christine Bersola-Babao, Gladys Reyes and Dimples Romana also shared their own experiences as Moms with the audience: 

With Breeze's 1 Laba guarantee, I am assured that my family's clothes are clean and fresh with just one wash and with less effort," said Christine. 

"All Moms want only the best for our kids and Breeze allows us to do that. With my daughter, I let her enjoy being a kid. She can do fun activities without me thinking or worrying about her clothes stain because that's the best way for her to learn. Knowing that there's Breeze I can always rely on," said Dimples. 

"We create fun and happy memories together. Sometimes the messier the activity is, the better. With Breeze, I let my children enjoy their childhood to the fullest," said Gladys. 

With Breeze's revolutionary formula, Breeze with ActivBleach empowers Moms everywhere to take on their endless tasks, makes removing even the toughest stains easier with just one wash. "Breeze is the only one that has four-enzyme technology that safely removes stains on both white and colored clothes. It has a patented whitening technology that delivers visible whiteness in just one wash," Mara Banson added. 

Breeze with ActivBleach formula is also the first and only detergent brand with melamine perfume encapsulation technology that blooms in wash and bursts in wear to assure everyone that clothes keep smelling clean and fresh even when worn. Best of all, it does not harm the environment with its percarbonate TAED Bleach that takes out bleachable stains without endangering the environment. 

Take on millions of stains in just one wash with Breeze with ActivBleach. 

Like their official Breeze Facebook page on
Follow Breeze on Twitter via @BreezePH to get updates on promos and contests. Get a chance to win washing machines from partner brands. Consumers can also get FREE Breeze gift packs for every purchase of an Electrolux, LG, and Whirlpool washing machine. 

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