Coca-Cola recently unveiled its newest powerful, global communications campaign for their most iconic product as it celebrates moments which made more special with the simple pleasure of drinking Coca-Cola. The said event was held at the posh Rigodon Ballroom of The Peninsula Manila and attended by selected members of the media, bloggers, Coke executives and other VIPs. Simultaneously launched in Paris and Manila, it features the tagline, “Taste the Feeling™,” fully embodies the uplifting refreshment of drinking Coke –whether it be your Coca-Cola, Coke Zero, or Coke Light.
|Coke ambassadors Bailey May, Ylona Garcia, Enchong Dee, Janella Salvador, Liza Soberano and Enrique Gil|
“Every day, millions of people around the world reach for an ice cold Coca -Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new global approach is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”
In the newest campaign, “Taste the Feeling™,” Coca -Cola brings to life everyday moments
through great universal storytelling and rich visual imagery – placing the product at the heart of its communications.
“Taste the Feeling makes Coca-Cola the hero of our advertising again. The new campaign is all about capturing both the functional and emotional trademarks of Coca-Cola--the uplifting refreshment of drinking our product and how each time one reaches for a Coke, makes any moment more memorable and special," says Stephen Czypionka, Vice President for Marketing, Coco-Cola Philippines.
It was also the time when Coca-Cola introduced their 10 brand ambassadors namely: Joseph Marco, Janella Salvador, Bailey May, Ylona Garcia, Liza Soberano, Enrique Gil, Maine Mendoza, Enchong Dee, Nadine Lustre, James Reid and Alden Richards.
|Coca-cola's brand ambassadors: Joseph Marco, Bailey, Idonnah, Janella Salvador, Enchong Dee, Liza Soberano and Enrique Gil.|
Coca-Cola will also go around some of the biggest colleges, universities, and tambayans in
the country to turn more ordinary moments extra special. One of the biggest activations that
teens should look forward to is the roll out of the Coca -Cola Emoticons – a cool and fun way of tasting and sharing the feeling of drinking Coca-Cola with buddies and friends.
Exciting activities are also lined-up for the rest of the year that will uplift ordinary days and
bring refreshing moments throughout the country. They are also giving out millions of free Coca-Cola so we can make millions of moments special.
The said campaign also marks the consolidation of all Coca-Cola trademark products like Coca-Cola, Coca-Cola Light, Diet Coca-Cola, and Coca-Cola Zero under a ‘One Brand’ campaign approach. “Taste the Feeling™” replaces “Open Happiness™” which has been used by Coca-Cola for the past seven years. Since 1886, there have been 45 taglines before “Taste the Feeling™”.
For more information about the new campaign of Coca-Cola, visitwww.TastetheFeeling.Coca-Cola.com or the Facebook page of Coca-Cola Philippines
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