This year, Christmas in Davao will be even more joyous thanks to Alsons Development and Investment Corporation (Alsons Dev), which hosted its annual Christmas Tree lighting ceremony at Poblacion Market Central last November 30, 2022.
A 20-foot-tall Christmas tree made of bamboo and handcrafted banana paper, which is a tribute to Filipino ingenuity and resourcefulness, will greet Davao's holiday revelers. It reestablishes Poblacion Market Central as a focal point that highlights Mindanao's vibrant culture and continues to draw visitors from all over the region with its cutting-edge interpretations of art, shopping, and cuisine that support regional identity.
Even the Christmas tree itself is loaded with significance. The bamboo swirl in the amakan motif represents the Filipinos' adaptation and suppleness to many circumstances. On the other hand, the handmade banana paper stars and swags decorated in vibrant Yakan, Okir, and Ikat tribal patterns represent the people of Mindanao's enduring ties to their customs and culture. Alsons Dev strives to promote fundamental Filipino values through its programs and activities even as we adjust to the demands of modern times.
Executives from Alsons Dev, including Vice President and General Manager Eric de la Costa and Assistant General Manager of the Business Units Group Jolla Soriaga, lit the tree. The Davao Suzuki String Ensemble, a group of student musicians led by Krizmagnum Ibaos, serenaded the audience with a lovely selection of Christmas carols in the background. The cuts were specifically chosen to evoke a joyous Filipino Christmas.
Poblacion Market Central has everything you need, whether you're looking for a place to eat with family, a place to hang out with your barkada, or stores to buy Christmas gifts from. At Poblacion Market Central, you can experience a truly contemporary Dabawenyo Christmas!
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