Thursday, December 3, 2015

Korea's Banila Co Makeup arrives on the Philippine shore

Korea’s influence over our cosmetics industry has gained considerable momentum through the years — and it promises to grow even bigger. The first wave of the Korean cosmetics invasion brought to the Philippines a plethora of Korean cosmetics brands that focuses mainly on skincare.  The Philippines however, stands as the only country in South East Asia where makeup outsells skincare.  With the Korean makeup trends that we now have it is but fitting to welcome Korea’s Banila Co on the Philippine shore. 

Banila Co is the most multi awarded Korean cosmetics brand in the field of base makeup.  Its products help women achieve the popular Korean “Lit from Within” look. Banila Co.’s primers, foundations, gel eyeliners, CC creams, make up cleansers, and the like have been lauded by the most prestigious beauty arbiters in the industry for its prestige quality, creative packaging, and disruptive innovation. Its Clean It Zero Cleansing Balm for instance, so captivated Korean beauty enthusiasts that they snapped up the product at a staggering rate of 1 cleanser for every 4.8 seconds. Banila Co.’s Prime Primer, with its silky smooth texture and its potent ability to minimize the appearance of pores and fine lines, was adjudged by Get It Beauty, a Korean cable program that reviews the best cosmetic products in the market, as the best primer in the industry. The company also boasts as having the first and only water-based CC cream in the market. The It Radiant CC Cream has been the bestselling CC cream in Korea for 3 years running. 

From its humble beginnings in 2005, Banila Co. has grown rapidly in Korea and now has become the second best-performing Korean cosmetics brand in China. It now focuses its attention to South East Asia, headlined by concurrent launches in the Philippines and Taiwan.  Subsequent launches in Indonesia, Malaysia, and Thailand are earmarked for 2016.   Banila Co opened its fist store in Glorieta 4 last November 14. It will soon open its doors Robinson's Place Manila and other prime malls in Metro Manila and key provinces.

Banila Co. Philippines launched the brand at the Marco Polo Hotel last November 23, 2015 as the “No. 1 base makeup brand” representing Asian beauty. The launch was graced by Banila Co. CEO Mr. Chang Soo Kim, Chief Makeup Artist Mr. Kangpil Kim, and Managing Directors Cathryn and Jon Lim of All That Blush Trading Inc. The brand is endorsed by Korean actress/TV presenter Song Ji Hyo of the Running Man Variety show fame.

Banila Co. is owned by F&F Co., a publicly listed company engaged in fashion manufacturing and retail. It launched its first grand flagship store in South Korea in 2005 and will start expanding in ASEAN markets in 2015.   At the helm of Banila Co. Philippines is Cathryn and Jon Lim of All That Blush Trading. For further information, please visit and follow its Instagram at @banilacoph and Facebook at

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