Monday, June 15, 2015

Sensodyne Say No To Ngilo Campaign

I used to wear braces back in high school up until I was in college. My orthodontic said I had very sensitive teeth. I suffer from pangingilo and no matter how I salivate over unripe mango and bagoong, I cannot eat and enjoy such food because I would feel a sharp shooting pain when I brush my teeth if I allow myself to eat that. Luckily, I’ve discovered the wonders of using Sensodyne. Now, even if I have thin enamel, Sensodyne helps me to eat whatever I want without having to suffer from the discomfort caused by sensitive teeth.

“Having sensitive teeth can mean anything from getting a mild twinge to having severe discomfort that can last for hours, It can also be an early warning sign of more serious dental problems,” said Dr. Rannier Reyes of the Philippine Periodontal Society. In a recent research, 9 out of 10 Filipinos are said to be suffering from sensitive teeth or pangingilo. These sufferers often choose to just endure the pain, however the emotional effects of missing out on those precious moments with loved ones over food and drinks has a far longer impact.   

Last year, GlaxoSmithKline, the makers of Sensodyne, the #1 sensitivity toothpaste in the country spearheaded the “Say No to Ngilo” advocacy where dentists, consumers and Sensodyne came together to enjoin everyone to heed the call to take action to no longer endure the pain of pangingilo. This time, GSK and Sensodyne takes the said advocacy into higher level with the launch of “Great Little Moments” digital campaign which encourages Filipinos to not only “Say No To Ngilo,” but also share their experiences after converting to Sensodyne and how they are able to fully enjoy their little moments sensitivity-free.

 “If you have sensitive teeth, sometimes you had to decline invites for some cold drinks or a cone of ice cream. Enjoying those cold treats for those with sensitive teeth can be tricky,” Heather Pelier, Incoming Consumer Healthcare General Manager, GSK Philippines.

The digital campaign encourages consumers to share their “Great Little Moments” in the Sensodyne Philippines website ( by uploading a photo of a moment (eg. sipping hot chocolate, eating halo-halo, etc.) they can now fully enjoy because they are pangingilo-free. Winners of the contest will win a trip for two to South Korea.

 “For those who have sensitive teeth like me, I know you’d agree that it is not something you can just ignore. Sensitive teeth can ruin the mood of any romantic date, or stop you from enjoying those unforgettable moments with your loved ones,” Sensodyne brand ambassador, Luis Manzano shares.

Heather Pelier adds, “Our message is simple, there is no need for sensitivity to impact anyone’s life. Making a simple change to one’s oral care regimen will make a real difference. Now that Sensodyne has reached out to more Filipinos who used to just endure the pain, we want to encourage them to tell their stories now that they can enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends without fear of pangingilo.”

During the said event, GSK also launched the new Sensodyne Mouthwash to complement its toothpaste and complete its expert sensitivity regimen to help consumers put an end to teeth sensitivity. 

Sensodyne Mouthwash has all the benefits of a regular mouthwash like providing lasting freshening effect, and fluoride to strengthen teeth and protect against decay. It’s alcohol-free plus it gives pangingilo relief. It has two variants (Cool Mint and Extra Fresh 250mL) at Php165 SRP. The mouthwash is distributed in major supermarkets and drugstores nationwide.

“We highly recommend that you use the Sensodyne mouthwash together with the Sensodyne toothpaste to give clinically proven relief and daily protection for pangingilo,” says Pelier.

So, if you have pangingilo, switching to Sensodyne to replace your regular toothpaste and mouthwash can make a big difference not only in your enjoyment of everyday life, but also in your overall oral health.

So how do you know if you have sensitive teeth?

Sensitive teeth occurs when the layer of enamel becomes thin and exposes the softer dentine underneath. This soft layer makes up the inner part of the tooth leading to the tooth’s nerve center and triggers the pain you feel.

Other things that can cause sensitive teeth are:
·       Brushing too hard or using a hard bristled toothbrush
·       Teeth grinding
·       Gingivitis (gum disease)
·       Receding Gums

Say No to Ngilo by switching to Sensodyne so that you may enjoy the little treats in life and not miss quality moments with your loved ones. 

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...