Monday, January 19, 2015

Menarini Philippines' Commit to Control PE Campaign: Sexual Intimacy Among Married Couples-The Lowdown on Premature Ejaculation

Menarini Philippines continues to promote its Community to Control PE (premature ejaculation) advocacy campaign this 2015 with its Happy Wife, Happy Life event which we recently attended. The said event was hosted by entrepreneur/columnist/book author RJ Ledesma and it was held at the Satin Room of the Seda Hotel in BGC. Guest speakers included Sex and relationship guru, Dr. Margarita "Margie" Holmes and Dr. Dennis Serrano. The event aimed to shed better insight about what premature ejaculation is all about, and that it's not something to be ashamed of because it can be controlled.

"Couples need to be more open with their partners about what satisfies them," says Dr. Margie Holmes on sexual intimacy between married couples. There's no reason why the two of you will not be comfortable discussing what you like-and don't like about sex. After all, sex is an activity that is meant to be enjoyed, should provide fulfillment for both parties.

Menarini Philippines understands this and in partnership with the Philippine Urological Association, it has launched its Commit to Control PE Advocacy campaign last year to address one of the more pressing issues regarding sexual intimacy--premature ejaculation. 

The campaign is meant to make couples more comfortable about discussing their intimacy concerns with each other, without it being a cause of insecurity or dissatisfaction.

When the husband is 'creaming on his pants or coming in too early'--such as the case of premature ejaculation--can gravely affect one's relationship when the said issue is left undiscussed and worse, untreated. Of course, ejaculation is the release of sperm and seminal fluid from the penis during sexual intercourse.

Premature ejaculation is when a man ejaculates with little sexual stimulation and before the man wishes. This can lead to a decrease in sexual satisfaction and quality of life for men and their partners. Premature ejaculation can take two forms. Men can have premature ejaculation from the first time they have sex (lifelong), or develop premature ejaculation later in life, even after many years of normal ejaculatory experience  (acquired).

Men carry on with their lives hoping that their premature ejaculation will get better with time. The important thing to remember is that premature ejaculation is treatable, and that by speaking to your doctor, they can access a number of effective treatments available. 

So what actually causes premature ejaculation? In the past, premature ejaculation was thought to be purely psychological. Now doctors understand that premature ejaculation can have a biological explanation and is associated with serotonin signals in the brain that control ejaculation. Hormones such as serotonin is a brain chemical that acts as a messenger. Scientists have also discovered variations in a gene controlling serotonin giving signals that could be linked to premature ejaculation. Among the currently available treatments for premature ejaculation, one works by influencing the serotonin signalling pathway.

One-in-three men may experience some form of premature ejaculation in their lives, which negatively impacts their quality of life and sexual satisfaction with their partner.
Based on a study in Asia-Pacific conducted in Australia, New Zealand, China, Hong Kong, Indonesia, Malaysia, Philippines, South Korea, Taiwan and Thailand, involving almost 5000 men 16% of respondents were diagnosed with premature ejaculation using the Premature Ejaculation Diagnostic Tool (PEDT) and 15% were diagnosed with probable premature ejaculation. This means that about 31% of the males interviewed in Asia Pacific have some form of premature ejaculation. Overall, the majority of respondents with premature ejaculation reported extreme difficulty delaying ejaculation and felt very or extremely frustrated because they ejaculated before they wished.

Coping with premature ejaculation is both emotional and physical. Premature ejaculation may cause low self-confidence, anxiety, feelings of shame and avoidance of sexual intimacy. Premature ejaculation can also affect partners, negatively impacting overall quality of life and sexual satisfaction for couples.
Women with partners who have premature ejaculation are less likely to initiate sex due to anxiety over performance. Due to their partner’s response during sex, women may feel that they are not doing the right thing which causes their partner to be unable to control ejaculation. Many women also report feelings of anger and resentment, partly because premature ejaculation can make it seem as though a man is being selfish in bed. A survey of over 12,000 men and their partners showed that the partners of men with premature ejaculation had less sexual satisfaction and were more concerned about their relationships overall.

Is there a treatment for premature ejaculation?
Yes, there is. Menarini has launched Dapoxetine, the first and only drug specifically designed and approved for premature ejaculation. It was made available in drugstores since June 2014 but you need to consult first with your doctor especially the urologists. 

Menarini Philippines strongly believes in this advocacy which is often left untreated because it is a topic that is usually considered taboo even in these modern times. The pharmaceutical giant hopes to make a stronger impact among Filipino couples on their campaign this year with more events like this.

About the Menarini Group
Menarini is the world’s largest Italian biopharmaceutical company with a heritage of over 128 years and over 16,000 employees in over 100 countries. Here in Asia-Pacific, Menarini’s vision is to be a leading provider of important healthcare brands to improve the lives of people in the region. Menarini Asia-Pacific operates across the entire commercial value chain, from regulatory approval and product launch to lifecycle management with a diverse portfolio of proprietary and partnered brands in key therapeutic fields, including Dermatology, Primary Care, Allergy/Respiratory, Cardiovascular, Select Specialty Care, Men’s Health and Consumer Health.
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