Tuesday, August 7, 2012


Are you a budding shutterbug or a professional lensman? Are you 18 years old and above? Do you have photos with shadows on them? Then LEE Jeans Philippines invites you to their SHADOW PLAY online photography contest. Capture and share original photos with a camera of your choice (i.e. mobile phone or SLR cameras) and interpret through photography the diverse and dynamic city scenes via the shadows they create—from the basic shadows formed during sunrise or sunset, shadows of children playing, shadows created by trees or houses to electricity poles or even any object due to non-natural light sources. Go ahead and play with the shadows in their photographs and each photographs must be captioned with a maximum of 10 words.
A LEE Jeans Philippines executive explains the mechanics of the Shadowplay contest.

Participants can upload as many as three photo entries (800 x 600 pixels, 72 dpi, JPEG format) to the LEE microsite, www.leeshadowplay.com.
Each week, LEE Jeans Philippines will be announcing four winners based on the number of votes in the LEE microsite and its artistic merits—how the shadow was captured, with subtle or no reference to the object forming the shadow.

LEE Jeans Philippines executives.
 Only ORIGINAL photo entries are allowed (photo manipulation such as the use of Adobe Photoshop or any similar software is not allowed) and will be shortlisted weekly based on the top number of votes in the LEE microsite, and then judges will choose the winning photos from the shortlist based exclusively on artistic merit.
Don’t worry though because the auto-likes and bots entry likes aren’t allowed too. And this isn’t all about getting the most number of likes—it’ll only be about 25% of your score anyway. Here are the criteria for judging:
Composition and unique subject matter 25%
Storytelling 25%
Lighting/use of shadows 25%
Votes 25%
Total: 100%

Three of the four weekly winners will each get Php 1, 500 worth of LEE Gift Certificates and one major weekly winner gets a Limited Edition LEE x Sardinia Lomography camera. Shortlisted photos who did not win in a particular week can still get picked in succeeding weeks if it receives majority of votes in the microsite.

Weekly winners are then qualified to join the final judging for the grand winner. Three runners-up will each get a LEE x Manila Fixed Gear bike designed by a collaboration team headed by visual artist Kiko Escora, and the Grand Prize winner gets a whopping USD $2,000! Winning photos will also be uploaded on LEE’s LED Billboard on EDSA.

The author with the LEE Logo.

You’ll definitely feel like on top of the world with such huge prizes at stake! Not to mention, imagine your photographs on LED billboard? It’ll be bigger than life and you’re sure to be on the cloud nine if you see your masterpiece on that long EDSA stretch, right? Plus, you’ll surely want those amazing prizes, don’t you?
So what are you waiting for? Don’t miss this chance to win fab prizes! Go through the city, play with shadows, get your cameras ready, join this contest and tell a little bit about your snapshot. Hurry and upload your entries now. Contest will run from August 1 to 31, 2012 only! Grand Prize winner will be declared on September 1, 2012.

For more information on Shadow Play, log on to the LEE microsite at www.leeshadowplay.com or visit/like their Facebook fan page http://www.facebook.com/leejeansphilippines and follow them on Twitter https://twitter.com/#!/leejeansphils.
Purple Plum Fairy thanks LEE Philippines, Ms. Yenny Gonzales, and Mr. Rommel Cortez of PRO Solutions Management.

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