Mang Inasal shines with 9 wins at 2025 Marketing Excellence Awards

 

Mang Inasal bags 9 wins at 2025 Marketing Excellence Awards

Mang Inasal, the Philippines’ Grill Expert, dominated the 2025 Marketing Excellence Awards held last August 8 at the Grand Hyatt Manila, Taguig, winning nine trophies across different categories.

 The brand’s broad success demonstrates its strong command of diverse marketing strategies, successfully engaging consumers through digital platforms, advertising, insightful research, immersive experiences, and impactful partnerships.

Among the awards was the coveted Gold for Excellence in Marketing to a Specific Audience for Love the Flavors, Love the Philippines, a landmark collaboration with the Department of Tourism that championed Filipino food as a vital part of the country's culture and heritage, attracting locals, tourists, and festival-goers alike.

The brand also received four Silver Awards for Digital Marketing (#MangInasalCreamyYESSummer), Consumer Insights/Market Research (‘Yan ang Kaing Mang Inasal), Experiential Marketing (Pork BBQ Caravan), and Sponsorship Activation (Mang Inasal Celebrates Festivals); and four Bronze Awards for Advertising (‘Yan ang Kaing Mang Inasal), Out-of-Home Advertising (It’s A Sign), Viral Marketing (4- Cheese Halo-Halo), and Marketing Leader of the Year (awarded to Mang Inasal Marketing Head, Allan Tan).

Mang Inasal bags 9 wins at the 2025 Marketing Excellence Awards

“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said Tan. “We believe Mang Inasal is more than just food. It's about the special experiences our customers share with us. And these recognitions remind us how important that connection is, and they inspire us to keep creating campaigns that genuinely touch hearts and bring people closer.”

These wins at the Marketing Excellence Awards raise Mang Inasal’s total recognitions for 2025 to 19 local and international honors. This count includes its first Asia-Pacific Tambuli Award for Love the Flavors, Love the Philippines and two Silver Awards at the 5th ASEAN PR Excellence Awards, one for the Mang Inasal Nation Facebook Group and another for the 2024 Pork BBQ Launch. Together, these achievements solidify Mang Inasal’s standing as a powerhouse in creating campaigns that not only capture attention but also build lasting connections with its customers.

Want more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal shines as the only PHL restaurant winner at the 21st International Business Awards

 

Mang Inasal shines as the only PHL restaurant winner at the 21st International Business Awards

In a remarkable achievement, Mang Inasal has emerged as the only restaurant brand from

the Philippines to receive honors at the prestigious 21st International Business Awards

(IBA), held recently at the InterContinental Istanbul, Turkey.

Recognized for its groundbreaking marketing efforts and innovative community engagement,

Mang Inasal solidified its position as a trailblazer in the quick-service restaurant industry.

IBA, widely regarded as the world’s premier business awards competition, drew over 3,600

nominations from organizations across 62 countries and territories this year.

Mang Inasal took home four awards at the recent ceremony, including two Golds, one Silver,

and one Bronze. The brand won Gold for its Mang Inasal Creators' Circle (MICC) in the

Influencer Marketing Campaign of the Year category, recognizing its smart use of digital

creators to boost brand visibility across various regions and markets in the Philippines.

2 GOLDS_Mang Inasal Nation and Mang Inasal Creators' Circle

Additionally, the Mang Inasal Nation Facebook Group received a Gold award for Engaged Community of the Year, highlighting the brand’s success in building strong customer relationships and creating a lively space for meaningful interactions with its community.

Mang Inasal also earned a Silver award in the Viral Marketing Campaign of the Year

category for its viral partnership with NBA superstar Dwight Howard, a campaign that gained

significant attention and connected well with fans worldwide. Lastly, the #ILoveMangInasal Digital and PR strategy won a Bronze award in the Communications or PR Campaign of the Year - Community Engagement category for its effective content strategy, which drove high digital engagement and strengthened ties with influencers and customers.

“Mang Inasal is proud to represent the Philippines on a global stage, as the only quick- service restaurant honored at the International Business Awards. These awards are a testament to the dedication of our team and the unwavering support of the vibrant communities behind us," said Mang Inasal president Mike V. Castro. “We remain committed to continuous innovation and strengthening our connection with customers, ensuring that every dining experience — whether in-store, at home, or wherever they are — is fun, memorable, and truly special."

SILVER IBA - Mang Inasal's tieup with Dwight Howard

Mang Inasal’s wins at the International Business Awards reaffirm its leadership in the industry, highlighting the brand’s ongoing commitment to innovative customer engagement and strengthening its presence in the market.

"Our two Gold awards are especially meaningful because they represent the vibrant

communities we’ve built over the past two years — the Mang Inasal Nation Facebook Group

and Mang Inasal Creators' Circle. These awards validate not only the strength of our brand but also the strong connections we’ve established with our local influencer-partners and customers nationwide," shared by Mang Inasal Digital and PR Director RJ Jabeguero-

Rodillo."Truly, Mang Inasal is not just about food; it’s about bringing people together and celebrating our shared moments of happiness. And these two communities are a testament

to that commitment."

Other awardees from the Philippines included PLDT and Smart, Ayala Land Inc., Megaworld

Lifestyle Malls, and Globe. Meanwhile, past IBA winners include global giants such as Apple,

Acer Inc., ING, Procter & Gamble, and Samsung.

This 2024, Mang Inasal garnered multiple awards from different prestigious local and international organizations, including the Marketing Excellence Awards, Franchise Excellence Awards, Asia-Pacific Stevie Awards, Anvil Awards, and the Philippine Quill Awards. On top of these, Brand Finance, the renowned global brand valuation firm, also honored Mang Inasal as the “Strongest Brand” in the Philippines earlier this year

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!