For many skincare gurus today, effectiveness is no longer the strongest barometer in choosing what goes into their daily beauty regimen. Most of them are also choosing clean beauty.
While there’s no official definition of clean beauty, skincare experts agree that these products are free from harmful toxins like parabens and phthalates—known to interfere with hormone functions—that can be absorbed by the skin. This is why many clean beauty brands opt for natural ingredients to avoid industrial chemicals that can be carcinogens or even pesticides.
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