The new year is always a good opportunity to reevaluate one’s habits and switch up routines. For skinthusiasts, this means reviewing their skincare regimen. As beauty experts round up the hottest beauty trends for the year, there’s one that has always been part of the list: skinimalism.
Skinimalism, which means skincare minimalism, isn’t really a trend. Rather, it’s an approach, a philosophy on one’s skincare routine. The rule is simple. Instead of piling up products on your skin or stocking up on the next big holy grail, why not give your skin a much-needed breather, go back to basics, and use effective products that your skin needs? Beauty experts and other skinthusiasts have all started swearing by their skinimalism approach to skincare for their healthier glow.
When it comes to going back to basics and effective simple routines, there’s one popular Japanese skincare brand that you can rely on: Hada Labo. This cult favorite is beloved throughout Japan for embodying the beauty of simplicity. Its products are all formulated free of all unnecessary additives, colorants, fragrances, and mineral oils that burden the skin. In fact, only the finest and purest ingredients like its star ingredient hyaluronic acid are retained to ensure maximum effectiveness.
One of its bestselling products is the face lotion (selling out a bottle every five seconds in Japan!), which is considered as the first step to that coveted mochi-mochi skin, a hallmark of healthy skin for its soft, bouncy, velvety matte, healthy-looking texture. Known for nourishing the skin through deep hydration, Hada Labo offers two lines of face lotions in the Philippines.
Gokujyun Hydrating Lotion is Japan’s No. 1 face lotion that’s perfect for daily use, especially if you have dry or normal skin. And it’s now improved with five kinds of hyaluronic acid that deeply hydrate the skin, replenish optimum moisture, create a moisture-locking shield to prevent moisture loss, and enhance absorption of other skin-care ingredients. This formula also has the world’s first fermented hyaluronic acid that significantly improves how it locks in moisture deep into the skin. The line also has Gokujyun Hydrating Light Lotion that contains four types of hyaluronic acid and a light, non-greasy formula specifically created for oily or combination skin.
Skinimalism also encourages use of multi-functional products, and Shirojyun Premium Whitening Lotion fits the bill. Apart from the hydrating power of hyaluronic acid, it also offers brightening ingredients to give you that crystal bright glow, making it the perfect choice if you’re worrying about dull, tired skin. It’s infused with Alpha Arbutin, Niacinamide, and Vitamin C to brighten and even out skin tone. Alpha Arbutin can prevent skin pigmentation and dark spots. It’s a natural antioxidant and skin brightener reduces melanin formation in an effective and safer way. Niacinamide is known for helping protect skin from environmental stressors like UV rays and pollution, while Vitamin C can help exfoliate the skin to reveal abrighter complexion.
For best results, use it twice a day and apply the product the Hada Labo way—by patting it onto the skin.
Want to give skinimalism a go? Head over to The SM Store’s Beauty Section in SM North EDSA until January 18 to learn more about Hada Labo and enjoy special freebies and discounts. Hada Labo face lotions and other products are available at Watsons and Zalora, and through the official Mentholatum store on Lazada and Shopee.
For more beauty and skincare tips, visit hadalabo.com.ph and follow @HadaLaboPH on Facebook and Instagram.