Thursday, March 27, 2014

Unilever's Pure It: The First Non-Electronic Water Purifying Machine to meet US EPA Standards

For someone who's had typhoid fever as a kid, I am very careful now with the quality of water that I drink. I am certain I do not want any member of my family go through the same hellish experience I had with such disease. I'm glad that Unilever Philippines has launched its newest brand, PureIt, the largest selling brand of in-home water purifiers in the world with Excella, a non-electric water purifier that converts tap and untreated water into proven and tested safe and clean water.

PureIt Excella is the only non-electronic water purifier that meets the microbiological safety norms criteria of the US Environmental Protection Agency (EPA), the regulatory body with the most stringent standards for safe drinking water over the world. 

The Department of Health reveals that waterborne diseases remain a severe public health concern with about 4,200 deaths and 770,000 cases of illness each year from water borne diseases. This is basically the reason why most Filipino households do not trust tap water for drinking. According to surveys, 50 percent of urban Filipino households prefer to buy expensive drinking water from water refilling stations. "Unilever's mission is to make sustainable living commonplace all over the world, we are launching PureIt to provide Filipino families with access to guaranteed clean and safe drinking water, as certified by both international and local health institutions like the DOH and Philippine Public Health Association," said Brian Duruin, PureIt brand manager. 

So what makes PureIt Excella different? It turns potentially dangerous tap water into safe and clean water by purifying it twice, giving users complete germ protection. The first level of purification consists of three layers where water initially passed through the Germkill Processor that disinfects the water of almost all bacteria, viruses and germs. Next, it passes through the Advanced Microfiber Mesh that filters out precipitates such as visible and invisible dust and dirt particles, as well as metallic impurities. And the Carbon Polisher removes pesticides, chlorine, and odor from the water, before it goes to the next level of purification. 

The second level purification is done by Micro-charged membrane which further purifies the water by removing remaining parasites or bacteria--assuring families of protection against harmful diseases. The final product is nonetheless clear, fresh and natural tasting water that's free from harmful agents.

PureIt Excella is also a great tabletop device, it saves one from the hassle of buying expensive water from refilling stations and the associated risk of contamination through unclean containers. 

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