Friday, February 22, 2013



Fila Bids Bem Vindo To A New Era
With The 2013 Polo Cup Carnival

Filipinos love festivities such as town fiestas, mardi gras among many others. We take pride in showing the Filipino's signature hospitality to our foreign guests and visitors each time we invite them to such festivities. And it comes as no surprise that guests are lured not only with the awesome tourist spots that we have in our country but more so the genuinely warm welcome that we Filipinos show, the warmth and friendly atmosphere than they simply couldn't find anywhere else. 

Just like the Philippines, Brazil also had a similar kind of festivity called "carnival". The love for music, dance and festivities are also similar among Brazilians and Filipinos. Fila Philippines, a popular sporting brand recently gave Filipino consumers the chance to witness and enjoy the same Brazilian festivity via  FILA POLO CUP 2013 Carnival. 

The event culminated last February 10, 2013 at The Manila Polo Club at Forbes Park, with the Low Goal game and High Goal game respectively. The festivities was hosted by Brazil-born actor and FILA endorser Fabio Ide, with entertainment provided by Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.

Manila’s finest graced the event including FILA endorsers Georgina Wilson, Borgy Manotoc, Tim Yap, and FILA’s first couple, president and CEO of FILA Philippines Cris Albert, and husband and company chairman Butch Albert.
The entertainment was especially prepared and brought the concept to its full mood. Guarana is the country’s leading proponent of traditional and authentic Bossa Nova and Samba. The Escola de Samba de Manila, founded by the same minds behind Guarana, has showcased authentic Brazilian Carnival with their bright, festive colors and infectious, pulsating rhythms. This is as close as we can get to an authentic Mardi Gras festival without leaving the country!
Astroboy demonstrate his fiery display of fierceness and fabulosity. He is Manila’s premiere hoop artist and a Talentadong Pinoy Grand Champion, as well as a Hall of Famer from 2011 to 2012. Astroboy is largely self-taught, learning the art of the hula-hoop in Paris, and honing his talent as part of the New York-based troupe The Gyronauts.

Why Brazilian Carnival? 

 Merely because when it comes to emotion, color, atmosphere, and sheer over-the-top joyous celebration, there’s nothing that beats the Brazilian method.  This is a perfect welcome for FILA’s bigger direction in 2013, a new era for the brand that features innovation while still taking its cues from a rich and storied past.  FILA is the oldest and wisest of the brands, and throughout its history, it has stayed true to boldness, color, and design.  Fans can look forward to more of this, but taken to a whole new level.  

New brands and new lines equal a new level of excitement for FILA die-hards and those just discovering the marque.  The revamped range includes sport and lifestyle masterpieces for everyone.

FILA Everest – The old adage goes “tough times never last but tough people do,”.  Everest is a no-nonsense brand that believes in dreaming big and doing big.  It is built for those who lead the extreme active lifestyle, who regularly tread on the cutting edge, the nature adventurer; yet it remains comfortable, allowing more freedom of movement without sacrificing durability.  Lightweight but protective, Everest shoes are designed to meet the performance needs of the adventurous.

FILA Outdoors – More than a brand, Outdoors is an answer to a question.  It is a response to one of the deepest and most basic of human needs, the desire to bring back the simple joys and pleasures of childhood.  It is the direct result of the blood that runs through our veins, and the revolutionary return of the Pinoy.  It is what FILA consumers want and need.  

FILA Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom.  It is for the girl who takes the road less traveled.  The Soul of Tiva is the mantra “follow the light.”  It represents a new lifestyle and culture that loves the open sea, freedom, and nature.  It follows alternative sports like surfing, diving and kiteboarding, but with less emphasis on performance and more detail on the soul.

FILA Freestyle – A new hyper brand forged by the classic timelessness of FILA Vintage and the irresistible call of FILA Outdoors.  A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics.  Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker.  Freestyle is anything but shy.

FILA believes that sport is an artform, a combination of beauty, luxury, and passion, form and movement.  Sport can be viewed as a painting in a gallery or a ballet in a theatre.  Sport is inspiring and inspired.  As a company founded in Italy, FILA, more than anyone, recognizes the art of sport, the importance of design, and the feel uniquely tied to it.

Fila shops are located at the following branches:

  SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma,  Ayala Malls Pavilion, Ayala Malls Market! Market!,  Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay,  Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo,  NCC Mall Davao,  NCC Mall Tagum, LCC Legazpi

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