Wednesday, November 23, 2011

Going Straight Salon: Where Everyone Comes Out Beautiful

One of the many branches of Going Straight Salon.

They just had their 25th year of helping Filipinos achieve gorgeous hair, Going Straight Salon remains the go-to beauty salon for effective and cutting-edge hair treatments for all sorts of hair needs (hair straight, rebond, cellophane, relax, spa, among many others) including other amazing pampering treats like Brazilian hair removal, foot spa, makeup, including your concerns on hand and foot paraffin, perfect for the upcoming holiday season. 

As the pioneer in hair treatments in the country (starting out with their first branch in Makati Cinema Square even before the hype on hair treatments), Going Straight offers the latest techniques in hair care to help you achieve beautifully flowing healthy hair. “At Going Straight, we give hair analysis first before giving out suggestions on what particular treatment will be best for our clients,” says resident hairdresser Alma, who had been with the company the past 16 years. 

This is where your journey to beauty will begin: The cozy reception area.
I was recently invited to try out the services offered at Going Straight Salon. Upon saying yes to the invitation, I became really excited about it, simply because it’s probably my chance to look more presentable. I had to admit I am not really someone you could call vain. I seldom look at myself in the mirror because I’d only get mad if I see how fat I’ve become. I would only go to a salon for an occasional haircut or hot oil. The last time I’ve ever had my hair color was way back in college where I had to dye my hair to get into character in one of our stage plays.
Next stop is the place where they'll make you beautiful + pamper you.
When I arrived at Going Straight salon that Monday morning, I couldn’t help but smile. Unlike in other high-end salons I’ve been into, the salon had a cozy ambience and the staff was really warm and friendly. I instantly felt comfortable with them. My hairdresser named Alma suggested a color and hi lites that would look good on me. She always had a ready smile for me as she tried to answer all my queries regarding hair treatments. I secretly admire her for the patience she had shown in having a totally clueless client like me. 
Can you see the excitement in me?
The author while her hair

Swatches of hair colors to choose from.

My pretty hair stylist/colorist for the day Alma of SM North branch.

Then I was introduced to my nail technician, the lovely Juliet, whose facial expression reminds me of my sister. I pity her because she had a really difficult time with my small toenails and thickened, rough, dry feet with calluses. If there’s one thing that’s over fatigued and overlooked in my body, it has to be my feet. Fortunately, Juliet is such an expert nail technician. She had my given me both foot spa and foot paraffin. Both treatments softened my skin cells while supplying moisture to new cell layers. The results were pretty amazing; I could not believe I could have smooth skin underneath my feet + lovely manicure and pedicure.

My pampering started out with a warm foot bubble.

Weary foot needs a good massage too.

Juliet, my nail and foot spa technician tried to smile while battling with my callouses.

Pedicure in my purple pink color.

To be honest, in the beginning, I was hesitant to avail of manicure and pedicure because I had previously seen how painful an ingrown might be. I didn’t want to go through that hellish pain, so I was about to beg off. But Juliet says, it’s OK she promised not to hurt me. In the end, I’m glad I gave in. 
For my hair treatment, my hairdresser Alma gave me a light shaded hair color as base and with hi lites. They were using L’Oreal Professionnel colors so you can be assured that they were made from the best quality there is. I even had to go through an infrared machine so that I could achieve the hair color I had wanted.
At Going Straight, hair must be assessed first if it's porous

I am under the hot infrared machine, giving my locks my desired hair color.

SEO, blogger and Web developer Aileen Siwa gives Going Straight Salon services and treatments a thumbs up!

Blogger and I.T. Consultant Jinky Umali before the treatment.

I tried to ham it up and took photos while being treated for hair color.

A smiling and satisfied Jinky Umali, now ready for a date!

Finishing touches for my crowning glory while I was taking pictures.

My feet finally looked like one, I've always thought it was ginger.

See these lovely digits? I could not believe these were mine.

And yes, my feet were as soft as that of a baby.
What makes Going Straight Salon a standout aside from amazing treatments and excellent service is the privilege card they offer to their loyal clients. Membership is affordable at P50 (already good for 2 years) where members could get lots of discounts, promos, exclusive members-only events and rewards! As if that wasn’t enough, members could also refer a friend to Going Straight salon and earn cash or more discounts! Going Straight truly knows how to value their loyal clients by giving them such a rewarding experience.

Going Straight offers rewards to those who refer them to friends.

Great discounts and promo awaits members of Going Straight Privilege Card. 

Sir Jhong Medina, Going Straight area manager Ms. Nancy Lintag, Client Relation officer Ms. Mariane Bago, and Area manager, Ms. Beng David

From its pretty arsenal, get the Going Straight Shampoo and Conditioner (P115 each bottle of 200 ml) for chemically treated hair. Infused with vitamins, it leaves hair gloriously shiny and it restores the natural hair moisture.
Mr. Jhong Medina, Ms. Mariane Bago, Aileen Siwa, the author, Ms. Beng David, Nancy Lintag, and Jinky Umali. 

The author showing her fingernails after the pampering treatments.
With  25 years of service and experience in shaping the Filipino hair, Going Straight Salon remains a leading choice for hair and beauty needs today. They also offer other exciting services like brazilian wax, hairdo and makeup services, hand and foot paraffin and so much more! Visit one of their many branches and experience the pampering only Going Straight Salon can do.  I can assure you, you'll come out gaining more confidence because you know the staff had made you realize with the help of their treatments and services that you're beautiful in your own right.  Believe me, I've come out of Going Straight Salon feeling prettier and more confident! 

Like them on Facebook ( while you're at it, please also like my blog's page) and follow them on Twitter (also follow me @purpleplumfairy. Don't forget to visit their website too,

Purple Plum Fairy thanks Mr. Jhong Medina of and Going Straight for giving me the opportunity to feel my sense of being. 

Disclaimer: I am not compensated for this blog post. Opinions expressed are 100% my own.


1 comment:

  1. what can I say, the highlight rocks girl! you did a funny thing about the ginger feet! \m/


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