DTI Kicks Off 2026 Trade Fair Calendar with Bagong Pilipinas National Trade Fair

 

Mandated to promote the efficient marketing of local products and expand market access for micro, small, and medium enterprises (MSMEs), the Department of Trade and Industry’s Bureau of Market Development, Promotions, and One Town One Product (BMDPO) continues to strengthen its national trade fair program as a core platform for enterprise growth, buyer linkage, and product development.

As part of this mandate, DTI-BMDPO will open the 2026 trade fair calendar with the DTI- Bagong Pilipinas National Trade Fair, happening from February 18 to 22, 2026, at the Megatrade Halls of SM Megamall in Mandaluyong City. Admission to the event is free and open to the public.

Building on a Year of Strong Results

In 2025, DTI-BMDPO, in partnership with industry stakeholders, successfully delivered ten DTI–Bagong Pilipinas national trade fairs, alongside strategic international participations across priority sectors.

Across these national fairs, participating enterprises generated a combined Php 621.1 million in cash sales, confirmed orders, and ongoing negotiations, directly benefiting 1,490 MSMEs nationwide. Collectively, the fairs attracted more than 163,000 buyers and visitors, significantly expanding market reach for Filipino products and strengthening domestic value chains.

According to DTI-BMDPO, these results demonstrate the effectiveness of sustained trade- fair programming in moving MSMEs beyond one-time transactions toward longer-term market relationships and brand growth.

A Curated Showcase of Sustainable Filipino Products

The 2026 National Trade Fair will present a curated selection of eco-friendly, design-driven, and high-value Filipino products for buyers, entrepreneurs, and conscious consumers.

A major highlight of the fair is the upgraded Philippine Sustainability Pavilion, featuring furniture, textiles, fashion, and handicrafts made from coconut-based materials, engineered bamboo, natural fibers, plant-based dyes, and native grasses sourced from regions across the country. Innovative uses of recyclable and reusable materials will also be showcased, transformed into functional pieces for homes, offices, and commercial spaces.

Beyond the exhibition floor, visitors can take part in daily live activities, including craft workshops, product demonstrations, and cultural performances. These activities aim to deepen appreciation for Filipino creativity while highlighting the skills, materials, and traditions behind locally made products.

Strengthening B2B Sourcing Through Buyer’s Day 2026

Complementing the National Trade Fair is DTI Buyer’s Day 2026: Sourcing and Connections, a dedicated pre-event activity designed to strengthen business-to-business (B2B) sourcing, networking, and partnership-building between MSMEs and institutional buyers.

Buyer’s Day 2026 will serve as a venue to show appreciation to institutional partners and corporate buyers, particularly those who have consistently supported the DTI’s trade events.

Together, the National Trade Fair and Buyer’s Day form an integrated platform that connects MSMEs with both consumer and institutional markets, reinforcing DTI-BMDPO’s market- driven approach to enterprise development.

Trade Fairs as Engines of MSME Growth

DTI-BMDPO’s trade fairs function as more than retail platforms. They serve as engines of MSME development, enabling enterprises to test products, refine branding, adjust pricing strategies, and respond to consumer demand in real time.

Large-scale national fairs deliver broad visibility and high foot traffic. For many participants, repeated exposure across multiple fairs has translated into stronger sales performance and improved readiness for both domestic and export markets.

DTI-BMDPO Supervising Head Asec. Nylah Rizza Bautista noted that the 2026 trade fair calendar strengthens both retail and B2B market linkages. “With twelve trade fair events planned for 2026, we are strengthening the trade fair program as a system—one that combines consumer-facing platforms with buyer sourcing and networking opportunities. This approach enables MSMEs to move beyond single-event participation toward sustained market integration,” she said.

Anchored on the Bagong Pilipinas Vision

Anchored on the Bagong Pilipinas agenda, the 2026 National Trade Fair reflects DTI- BMDPO’s continuing commitment to sustainable production, elevated Filipino design, and inclusive market access for MSMEs. As the opening event of the 2026 trade fair calendar, it sets the tone for a year focused on stronger buyer engagement, expanded sourcing opportunities, and more meaningful business outcomes for Filipino enterprises.

Whether sourcing sustainable products, exploring B2B partnerships, or discovering proudly Filipino innovations, the 2026 DTI-Bagong Pilipinas National Trade Fair offers a dynamic platform where sustainability, creativity, and enterprise converge.

To know more about the upcoming 2026 DTI-Bagong Pilipinas trade fairs, follow their social media accounts on Facebook (@BDTP), Instagram (@dti.bmdpo), X (@DTI_BMDPO). You may also email bmdpo@dti.gov.ph for more information.

DTI Gears Up for the 2025 National Trade Fair, Championing Green Innovation and Filipino MSMEs

 

Get ready to experience Filipino innovation at its finest! The Department of Trade and Industry (DTI) proudly announces the much-anticipated return of the DTI Bagong Pilipinas National Trade Fair, happening from July 23 to 27, 2025, at the Megatrade Halls of SM Megamall in Mandaluyong City.

Now in its latest edition, the fair brings together close to 300 carefully selected exhibitors from across the Philippines. These enterprises will showcase a dynamic range of proudly local products—from heirloom crafts and wellness essentials to upcycled home décor, contemporary fashion, and environmentally responsible solutions.

This year’s lineup promises not just variety but excellence, as each exhibitor has been chosen for their commitment to quality, innovation, and sustainability.

More Than a Trade Event

What sets the National Trade Fair apart is its deeper mission. It isn’t just about displaying and selling goods; it’s about celebrating the stories, cultures, and communities that shape them. Supporting the Tatak Pinoy Strategy, the 2025 edition reinforces DTI’s push to build a dynamic domestic economy where homegrown brands and products can flourish, not only locally but also on the global stage. Through innovation, creative design, and responsible production, these MSMEs are showing how Filipino enterprises can lead in a fast-evolving world.

What’s New This Year

“The National Trade Fair is more than a marketplace—it’s a national platform for promoting Filipino excellence, innovation, and sustainability. This 2025 edition goes even further, introducing new features to spotlight game-changing green technologies,” said DTI Assistant Secretary Nylah Rizza D. Bautista, who heads the Competitiveness and Innovation Group.

She further explained that unlike the National Food Fair, which focuses on culinary enterprises, the National Trade Fair highlights a wider spectrum of Filipino creativity. From fashion and home furnishings to digital innovations and natural wellness products, the NTF offers a rich and immersive experience. Assistant Secretary Bautista emphasized that this year’s fair continues to promote the use of Philippine natural raw materials and highlights the potential of green technologies in helping MSMEs scale up and compete more effectively.

Spotlight on Sustainability and Innovation

One of the major highlights of this year’s fair is the Philippine Sustainability Pavilion. Here, visitors will find breakthrough eco-innovations and green technologies taking center stage.

The pavilion brings to light how indigenous and natural materials—such as bamboo, abaca, and native grasses—are transformed into high-value products suitable for both local consumption and international markets. It is a striking example of how environmental consciousness and cultural heritage can be woven together to create products that are beautiful, functional, and sustainable.

But the fair offers more than just shopping and exhibits. Attendees will also enjoy a rich learning environment through business development seminars, live skills demonstrations, and themed exhibit zones. These are designed to help MSMEs improve their market access, develop innovative products, and accelerate their growth. Whether you’re a buyer, a budding entrepreneur, or simply someone who values Filipino craftsmanship, there is something to learn and appreciate at every corner of the event.

A Legacy of Success

The National Trade Fair has consistently proven to be a powerful platform for MSMEs. In 2024, it featured 273 MSMEs and welcomed 27,909 visitors. The event generated Php 73.2 million in total sales, including Php 62.12 million in cash sales and booked orders. These numbers reflect not only the public’s growing support for locally made products but also the strategic value of this event in helping small businesses grow.

As the 2025 edition unfolds, it carries the momentum of past successes while pushing toward new heights. With growing interest in sustainability, quality local goods, and proudly Filipino innovations, the fair is expected to deliver even greater impact this year.

Everyone’s Invited

The 2025 DTI-Bagong Pilipinas National Trade Fair will run for five days, from July 23 to 27, at SM Megamall. Admission is free and open to all. This is your chance to discover the latest in proudly local design, support MSMEs from all over the country, and take part in a movement that’s building a more sustainable and globally competitive Philippine economy.

Festive Launch Marks the Opening of the 1 st COCONUTPhilippines Trade Fair, an Industry Milestone

The Department of Trade and Industry-Bureau of Marketing and Development Promotions Office (DTI-BMDPO), in collaboration with the Philippine Coconut Authority (PCA) and other key government and private sector partners, has officially opened the 1st COCONUTPhilippines Trade Fair at Megatrade Hall 1, SM Megamall. This groundbreaking event, a highlight of the Coconut Farmers and Industry Development Plan (CFIDP), is poised to elevate the Philippine coconut industry.

The opening ceremonies were marked by the lighting of a coconut-themed Christmas tree, a symbolic gesture representing growth, resilience, and the festive spirit of the country’s thriving coconut sector. Adorned with intricate ornaments made from coconut materials, the tree stands as a testament to the creativity and sustainability that define the industry.

A Unified Vision: Launch of the COCONUTPhilippines Brand

The event also saw the much-anticipated launch of the COCONUTPhilippines brand, designed to unify and promote the country’s vast array of coconut-based products under a single identity. Marking a pivotal moment for the industry, the brand launch represents a movement to redefine the global image of Philippine coconut products. This initiative highlights the dedication and ingenuity of farmers, entrepreneurs, and stakeholders who form the backbone of the sector, embodying their collective effort to promote high-quality, innovative, and sustainable coconut-based goods worldwide.

Meet the CocoMania Mascots: CocoMania Buko and CocoMania Niyog

Bringing a festive and playful atmosphere to the event was the debut of the CocoMania mascots, CocoMania Buko and CocoMania Niyog. These mascots, representing the fresh and dried varieties of coconut, respectively, embody the versatility of the crop and its integral role in the lives of Filipinos. They will serve as ambassadors for the coconut industry, appearing in future events and campaigns to educate and engage diverse audiences.

The Fair: A Platform for Innovation and Opportunity

Running from December 2 to 4, 2024, the COCONUTPhilippines Trade Fair is a three-day showcase of the finest coconut-based products from across Luzon, Visayas, and Mindanao. With over 90 exhibitors, the event offers a platform for product launches, market testing and benchmarking, business matching and networking, and direct selling.

Exhibitors present a variety of coconut products, including virgin coconut oil, coconut sugar, coco coir, charcoal briquettes, food and beverage innovations, cosmetics, and eco-friendly packaging solutions.

A Key Initiative Under the CFIDP

The COCONUTPhilippines Trade Fair is an integral part of the Coconut Farmers and Industry Development Plan (CFIDP), mandated under Republic Act No. 11524, the Coconut Farmers and Industry Trust Fund Act. This comprehensive program underscores the government’s commitment to addressing the needs of the coconut farming sector through income diversification, market expansion, and poverty alleviation.

PCA Administrator Dr. Dexter Buted emphasized the importance of the collaboration between 14 implementing agencies, saying: “The CFIDP is not just a roadmap—it’s a commitment to the future of our coconut farmers and entrepreneurs, whose hard work and dedication sustain this industry. Through an integrated, multi-sectoral and whole of government approach, we hope to provide them with the tools and opportunities they need to succeed.”

How to Be Part of This Thriving Industry

The COCONUTPhilippines Trade Fair is open to the public, offering free admission to anyone interested in exploring the rich heritage and bright future of the Philippine coconut industry. Attendees are encouraged to join the celebrations, support local entrepreneurs, and discover the many ways coconuts enrich lives.

For those looking to be part of this thriving industry, the fair provides a unique opportunity to connect with representatives from the 14 implementing agencies of the CFIDP, who will be present to answer questions, share insights, and discuss initiatives aimed at driving growth and sustainability. Whether you’re a farmer, entrepreneur, or simply curious about the industry, this is your chance to gain firsthand information and explore pathways into the coconut sector.

Event Details

Dates: December 2–4, 2024

• Venue: Megatrade Hall 1, SM Megamall, Mandaluyong City

• Admission: Free

For updates on the trade fair and other DTI initiatives, follow the DTI-BMDPO on social media.

For inquiries, please contact Director Marievic M. Bonoan at bmdpo@dti.gov.ph.