What makes an ideal life partner? Some say that a partner should be kind and caring, helping you through tough times while celebrating the high moments with you. Others say that a lasting partnership is built on a foundation of open communication, trust, and respect. With a reliable partner by one’s side, one can truly live life to the fullest and face any challenge with the assurance that someone will be there to take care of them.
The Medical City (TMC), the largest healthcare network in the Philippines, recently launched a campaign honoring these ideal partners which symbolize its brand philosophy “Where Patients are Partners”. This means that in TMC, the patient is viewed not merely as a problem to be solved, but as a partner in his or her own health.
In a heartwarming, relatable video series, modern-day couples describe what they see in a perfect partner, which reflects what TMC strives to be for its patients. Watch the pilot episode here:https://www.facebook.com/TheMedicalCity/videos/569971268232145/?extid=NS-UNK-UNK-UNK-IOS_GK0T-GK1C-GK2T
“This campaign aims to show that The Medical City is committed to being its patients’ partner in health and in sickness through two-way, world-class healthcare and wellness services,” said Dr. Christian G. Delos Reyes, Chief Marketing Officer. “Patient partnership is acknowledging the patient’s fundamental accountability for his own health and then supporting this with systems, tools, and venues for education, open communication, and informed choice. This fresh perspective on the patient’s role in healthcare represents a radical departure from the traditional idea of the patient as a passive recipient of medical services.”
