Shopee Backs DTI-led ASEAN Online Sale Day, Spotlights Filipino Brands Across the Region

 

In partnership with the Department of Trade and Industry (DTI), Shopee Philippines joins the 2026 ASEAN Online Sale Day (AOSD) from August 8 to 10, featuring over 50 local brands. Carrying the theme “A Click to Prosperity”, the annual ASEAN initiative brings together countries of Southeast Asia and leading e-commerce platforms to create more opportunities for micro, small, and medium enterprises (MSMEs) and reinforce digital commerce as a key driver of economic integration in the region.

Shopee is launching a dedicated AOSD collection featuring a diverse range of categories to showcase the quality and diversity of Filipino products, including consumer electronics such as Hanabishi, lifestyle and home brands like Bash Manila, consumer goods from Del Monte, Unilove, and Issy, and fashion favorites like Bench.

For a limited period only, shoppers can enjoy exclusive AOSD vouchers on top of other discounts to encourage discovery and purchases from local businesses, transforming the campaign into meaningful support for homegrown enterprises.

"Now in our 4th year of participation, the ASEAN Online Sale Day shows how regional cooperation can create meaningful opportunities at the local level," said Vincent Lee, Head of Shopee Philippines. “We hope to help local businesses reach more customers by giving their brands greater visibility and making it easier for shoppers to discover and support them."

This engagement forms part of Shopee’s support for the Philippines’ ASEAN chairmanship this year. The e-commerce platform also supported the DTI’s ASEAN Connectivity Event, where Shopee talked about the Shopee International Platform (SIP) amid government and industry stakeholders’ discussions about regional digital cooperation and cross-border commerce. The company is also set to participate in another ASEAN-related engagement in September as discussions on strengthening the region's digital economy continue.

The ASEAN Online Sale Day brings together leading e-commerce platforms across Southeast Asia to promote cross-border commerce through online promotions, capacity-building activities, and stronger collaboration among businesses and stakeholders. By participating, Shopee reinforces its support for initiatives that expand market access for local sellers while contributing to ASEAN's vision of a more connected, inclusive, and digitally empowered economy.

"Our participation goes beyond supporting a regional campaign,"  Lee added. "Supporting initiatives like AOSD reflects our long-term commitment to creating more tangible opportunities for local MSMEs to grow, gain visibility, and connect with more customers."

Shopee Philippines and PNP Eastern Police District Sign MOU to Empower Police Families Through E-Commerce

 

Shopee Philippines and the Philippine National Police-Eastern Police District (PNP-EPD) have formalized a partnership through a Memorandum of Understanding (MOU) aimed at helping the families of police personnel build sustainable livelihoods through e-commerce. The collaboration brings Shopee’s flagship digital skills training initiative, the Tatak Pinoy program, directly to PNP, equipping police families with the tools and knowledge to start and grow online businesses.

The MOU reflects a shared commitment to the financial well-being of the men and women who serve on the front lines of public safety. Under this initiative, which PNP-EPD has named “Love at First Click: Negosyong Online para sa Pamilyang Pulis,” police families will be equipped with the digital skills and practical knowledge they need to establish and grow their online businesses through e-commerce.

"We have always believed that e-commerce can be a powerful equalizer and that belief extends beyond the marketplace," said Jack Ng, Head of Commercial, Shopee Philippines. Through this partnership with PNP Eastern Police District, we want to give the families of our police personnel the same opportunities we are bringing to entrepreneurs across the country: real, practical skills that can help them build businesses and improve their quality of life."

The Shopee Tatak Pinoy MSME Roadshow, which has trained over 700 MSME sellers across 10 cities since 2025, will serve as the foundation of the collaboration. Police families will have access to hands-on training in online store setup, digital marketing, order fulfillment, and customer engagement. This is the same curriculum that has helped entrepreneurs transition from informal businesses to thriving online stores.

"Our partnership with Shopee reflects our belief that supporting our personnel goes beyond the badge. The PNP Eastern Police District has always been committed not only to the safety of our communities, but to the well-being of the men and women who protect them—and the families who stand behind them," said PNP-EPD Police Brigadier General Aden Lagradante. “When we give our personnel's families access to real livelihood opportunities, we are investing in their future and strengthening the foundation of our organization from within."

The partnership underscores Shopee's broader mission to build an inclusive digital economy, one that reaches not just traditional entrepreneurs but communities that stand to benefit most from access to e- commerce tools and training. As the Tatak Pinoy Roadshow continues its nationwide expansion, Shopee remains committed to finding new ways to bring digital opportunities to more Filipinos.