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| Adobo Queen and Chef Nancy Reyes Lumen is Masflex brand ambassador |
Purple Plum Fairy’s food blog, Security Blanket was invited
recently to cover the 25th Silver Anniversary of MASFLEX held at the
Le Pavillion in Pasay City. MASFLEX brand is one of the leading cookware brands
in the country since 1989. Back in
the 80’s there were limited options for Filipinos for cookware, houseware, and
kitchenware products. Either they were
forced to buy very expensive global brands which majority couldn’t afford; or
the other option was to deal with the lower-quality locally-made recycled scrap
material cookware that posed a health risk.
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| Taken during the cooking demo and anniversary celebration |
MASFLEX
was derived from the vision to find market solutions to meet the demands of a
Filipino homemaker. MAS was taken from the ‘Mass Market’ as they were trying to
reach out and help the consumers in this product category. FLEX on the other
hand, stemmed from the word ‘flexible,’ which was what the brand was trying to
achieve, flexibility in terms of providing innovative solutions that were both
affordable and of good quality for the Philippine market.
