Wednesday, July 1, 2026
ABC-MART GRAND STAGE BRINGS THE LATEST FOOTBALL & FIFA WORLD CUP KITS TO MANILA
Thursday, October 16, 2025
PUMA Reimagines Legacy Design with H-Street Premium’s Iconic Silhouette
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| PUMA H-Street Premium |
Refined Colors for the Season
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| PUMA H-Street Premium in Alpine Snow-Warm White-Gum |
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| PUMA H-Street Premium in Brandy-Toasted Almond-Gum |
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| PUMA H-Street Premium in Black-Shadow Gray-Gum |
From Track Roots to Street Culture
Make Your Move with PUMA H-Street Premium
Wednesday, August 27, 2025
A ROSE FOR A ROSE: ROSÉ’S FIRST PUMA COLLECTION IS A PERSONAL TRIBUTE
After joining PUMA as a global ambassador and collaborator in 2024, Rosé now unveils her first full collection: PUMA x ROSÉ.
The momentous, monochromatic drop looks at the world through Rosé-colored lenses, blooming with personal references, culminating in a collection that is a creative embrace of Rosé’s personal taste and aesthetics. Oversized basics are paired with distinctly feminine designs and tailored elements that pull from PUMA’s history of sportswear designs, alongside a special “ROSIE” graphic wordmark, and two fresh takes on the PUMA Speedcat.
The campaign's ethereal visuals introduce the collection, bringing it into focus with dreamlike softness. Set against green pastoral backdrops, the images capture a nostalgic, unfiltered mood that mirrors Rosé’s poetic intent: quiet rebellion, honest expression, and everyday confidence.
"This PUMA x ROSÉ collection is really special to me because it reflects so much of who I am, both on and off stage. I wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self. We carried that same feeling into the campaign, which was all about capturing that raw, unfiltered version of me. I wanted it to feel like how I see myself without all the noise, and I think there’s something really powerful in that. We all have our own rhythm, our own signature, and when we embrace that fully, that’s when we feel the most real,” said Rosé.
Following her Speedcat-powered roadtrip adventure, Rosé now presents her very own iterations of the racing-inspired silhouette. The Speedcat Ballet features pointe-inspired laces, while the Speedcat OG Premium comes with statement lacing details enveloping the upper.
PUMA Speedcat Ballerina and PUMA Speedcat OG from the Rosé Collection
For apparel, the collaboration’s design ethos channels Rosé’s vision into an expression of sporty, streetwear-coded designs. Reinterpreting PUMA’s iconic track suits, the collection’s Oversized Track Jacket and Relaxed Track Pants bring a modern approach to legacy styles. Relaxed and roomy sportswear-inspired fits continue with the Half-Zip Jacket and Full-Zip Hoodie, in addition to the Mesh Top with a bold “ROSIE” graphic on the rear. A clever wink in the collection, the X-Small Duffle and Micro Grip serve as playful visual punctuation throughout the range, offering compact forms that add personality and proportion.
PUMA x ROSÉ collection is available starting August 28, 2025, on PUMA.com, PUMA stores, and retailers.
Tuesday, July 22, 2025
PUMA UNVEILES THE PRIME SQUARED COLLECTION: ELEVATED STREET STYLE MEETS EVERYDAY STATEMENT
The Prime Squared collection represents a fusion of bold expression and urban utility, it’s made for the street — where energy, culture, and motion collide. Every piece is designed to keep up with the relentless rhythm of city life while making a distinct visual statement.
The collection will roll out in two drops. Drop 1 features a versatile palette of earthy and neutral tones such as Khaki, White, Black, and Muted Green. Drop 2 introduces a more vibrant colour story, including striking hues like Electric Blue, deep Wine Red, and soft Blush Pink.
These hues are combined with sleek design and performance-driven construction to create pieces as bold as the personalities who wear them. Key design features include structured tailoring, layered textures, technical fabrics, and functional accents, all thoughtfully crafted to allow freedom of movement without compromising style.
The PUMA Prime Squared collection will be available on PUMA.com, PUMA stores, and select PUMA stockists starting July 2025 for Drop 1, while Drop 2 lands online and in stores this October 2025.













