Save the date: Mang Inasal National Pork BBQ Blowout on July 8

 

Mang Inasal, the Philippines’ Grill Expert, declares July 8 as the National Mang Inasal Pork BBQ Blowout Day, offering the meal of 2-stick Pork BBQ with rice and spiced vinegar for only P69.

This one-day promo will run in all of Mang Inasal’s over 600 stores nationwide. Customers will enjoy P30 savings per transaction. It will be exclusive for dine in and takeout, with each transaction up to a maximum of three orders.

"We acknowledge the growing number of Mang Inasal customers who go to our stores to enjoy our Pork BBQ because of its Juicy, Lambot-Sarap goodness," said Mang Inasal president Mike V. Castro. "This blowout celebrates this Ihaw-Sarap fave and allows more customers to try the Solb sa Smoky Sweet ulam with rice at specially discounted prices."

Also included in the blowout is Mang Inasal Chicken BBQ in areas where the skewered pork is not available.

Want more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal Spicy Pork BBQ is here to stay

 

Mang Inasal, the Philippines’ Grill Expert, has made the Spicy Pork BBQ a regular menu item in all its over 600 stores nationwide, effective May 1. 

 

Available for dine-in, take out, drive thru, and delivery, the Spicy Pork BBQ is the latest addition to Mang Inasal’s line of hot, savory dishes that include the Spicy Chicken Inasal Paa and Pecho.

“The Mang Inasal Spicy Pork BBQ was initially intended as a limited time offer. But we acknowledge that a specific segment of our customers often ask for the spicy versions of our Ihaw-Sarap bestsellers,” said Mang Inasal president Mike V. Castro. “For them, it is not enough to simply dip their food in siling labuyo-infused toyomansi and chicken oil sawsawan. They crave the spicy kick that our expertly grilled meat offers which they enjoy with unli rice and unli sabaw.”

The Mang Inasal Spicy Pork BBQ is available as a rice meal with two-sticks. It may also be enjoyed in Family Size with 10 sticks or Party Size with 20 sticks. 

Want more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Strawberry, Biscoff, and Cheese in new Mang Inasal Halo-Halo treat

Looking for something new and refreshing this summer? Try the new Mang Inasal Strawberry Cheesecake Halo-Halo!

This berry-creamy treat is made with Mang Inasal’s extra creamy milk, strawberry syrup with strawberry bits, strawberries and cream ice cream, and cheesecake cubes, finished with grated cheese and Biscoff cookie crumbs. Like the new and improved Mang Inasl Extra Creamy Halo-Halo, the Strawberry Cheesecake Halo- Halo also has milk dusting for that longer lasting creaminess that customers have come to expect from this treat.

“Taken as a dessert or snack, the new Mang Inasal Strawberry Cheesecake Halo- Halo is yet another effort of the brand to offer new and refreshing treats to its customers. Please try it now and let us know what you find refreshing and delightful in this limited time offer,” said Mang Inasal president Mike V. Castro.

Enjoy the Mang Inasal Strawberry Cheesecake Halo-Halo via dine in, takeout, drive thru, and delivery

The Strawberry Cheesecake Halo-Halo is part of Mang Inasal’s Limited Time Offer lineup, bringing new and on-trend flavors that give customers more reasons to enjoy and elevate their eating experience. Available for dine-in, takeout, and delivery nationwide from April 15 to June 15, 2026, prices start at P90 for the small (12 oz) and P110 for the regular (16 oz).

Join the Mang Inasal Nation Facebook Page to share your feedback.

Want to get more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal celebrates women creators championing Filipino food online

 

MICC Women

As digital platforms continue to shape how stories are shared, Filipino audiences are becoming increasingly selective about the voices they follow and engage with online. 

 

Insights from Meltwater’s Digital 2026 report show that the Philippines remains one of the most socially connected countries globally, with users spending between 30 minutes to more than an hour daily on platforms such as Instagram and TikTok. In this crowded digital landscape, audiences are drawn less to viral moments and more to creators whose stories feel authentic, values-driven, and relatable.

This Women’s Month, Mang Inasal celebrates Filipina creators who embody these qualities—women redefining the content creation space while proudly sharing Filipino food culture with audiences across the country. 

 

Among them are creators Khem Gomez, Chef Beng Velarde, and Heidie Mamauag, whose journeys reflect resilience, authenticity, and a deep love for Filipino cuisine.

“Mang Inasal has always been about celebrating what makes us proudly Filipino,” said Mang Inasal president Mike V. Castro. “This Women’s Month, we are proud to highlight Filipina creators who are using their platforms to inspire communities while showcasing the richness of Filipino food culture.”

Taking the first step

For many creators, the most difficult part of the journey is simply getting started. Gomez recalls how hesitation once held her back from pursuing content creation.

“I’ve always wanted to create content since I was young,” she said. “But actually, starting can feel daunting. Still, it’s scarier to look back at the ‘could-have-beens.’”

Today, Gomez shares creative food-related content, including miniature cooking videos that bring Filipino dishes to life in playful and imaginative ways. For her, Filipino cuisine represents something deeper than content—it reflects identity and pride.

“Filipino food will always be home,” she said. “The ingredients, the cooking methods, and the stories behind every dish make you proud to share it with the world.”

Meanwhile, Velarde began her content creation journey during the pandemic while managing professional commitments and other responsibilities. Balancing these priorities requires careful planning.

“Creating content wasn’t my only focus,” she said. “But those early challenges helped me become more organized and intentional.”

By planning posts ahead and creating content in batches during weekends, she found a rhythm that allowed her to balance productivity with personal time. “Balance isn’t perfect—it’s intentional,” she added.

Staying authentic in a fast-moving digital world 

Mang Inasal celebrates women creators championing Filipino food online

The digital content landscape moves quickly, with creators constantly navigating trends, algorithms, and audience expectations. For Gomez, authenticity has been essential to staying grounded.

“Social media can sometimes make you more calculated than authentic,” she said. “But when you understand yourself and enjoy what you’re creating, the pressure becomes easier to manage.”

Velarde takes a similar approach, choosing to stay aligned with her values rather than chasing every trend.

“Algorithms change constantly,” she said. “But I focus on creating content that reflects my brand and purpose instead of trying to keep up with everything.”

For Mamauag, whose content centers on simple living and home cooking, purpose matters more than popularity.

“Don’t let likes or views define you,” she said. “Just keep sharing your stories—you never know who might need to hear them.” Messages from followers who find inspiration in her posts continue to motivate her to keep creating.

Celebrating Filipino food and culture online

For these creators, food is not just content but also storytelling.

Velarde sees Filipino cuisine as a powerful way to connect people with culture and heritage. “Every dish carries family memories and regional traditions,” she said. “When we share Filipino food, we’re also sharing stories of who we are.”

Mamauag’s love for cooking was shaped by her childhood in the province, where many meals were prepared using ingredients from their backyard. “Growing up, our food was simple,” she shared. “But those meals were special because they were made with love.”

Today, she encourages families to appreciate everyday meals and the meaningful moments shared around the table.

A shared love for Mang Inasal

For these creators, Mang Inasal represents the same spirit of Filipino warmth and togetherness they share through their content. 

 

Gomez describes dining at Mang Inasal as a uniquely Filipino experience. “It truly represents what being Pinoy is,” she said. “From the food to the atmosphere, it makes you proud of your culture.”

Velarde agrees, noting how the brand’s signature dishes evoke comfort and nostalgia, “Their Chicken Inasal reminds people of home and family,” she said.

For Mamauag, Mang Inasal also symbolizes moments of togetherness with loved ones. “When Mang Inasal is our meal, my kids already know what that means,” she shared with a smile. “We eat with our hands, enjoy the food, and spend time talking together.”

As more women find their voices in the digital space, their stories continue to reshape how Filipino culture is shared online. This Women’s Month, Mang Inasal celebrates these Filipina creators who inspire communities while proudly sharing the flavors and stories of Filipino food with the world.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal Extra Creamy Halo-Halo now made even creamier

 

Halo-HaLo lovers

Creaminess until the last drop – this is what customers can expect from the new and improved Mang Inasal Extra Creamy Halo-Halo which hits all Mang Inasal stores on March 1.

“We know how much our customers love our Halo-Halo because of its extra creamy recipe,” said Mang Inasal president Mike V. Castro. “So, as a special treat for them, we have further improved this Mang Inasal bestseller by adding all-new milk dusting so that consumers can enjoy longer lasting creaminess.”

Apart from the longer-lasting creaminess, the packaging of Mang Inasal Extra Creamy Halo-Halo has also undergone an exciting redesign that allows for more convenient consumption and a more vibrant, youthful vibe in the cup’s print design.

New Generation Superstar Fyang Smith lends her star power anew to this #MangInasalCREAMINESS Hanggang sa Huling Lasap campaign via a new video material that debuted also on March 1 on social media.

For those who prefer to enjoy the Mang Inasal Extra Creamy Halo-Halo in store, the 8-oz variant is now served in dining ware similar to the 12-oz and 16-oz servings. The Mang Inasal Extra Creamy Halo-Halo is best enjoyed as a fitting dessert to a satisfying Ihaw-Sarap meal.

Meanwhile, The Dessert Museum, Asia’s trendiest dessert wonderland, announced the extension of the Mang Inasal HALO-HALOverse until end May. This is to give more Filipino families and barkadas to enjoy the immersive exhibit that offers a playful, colorful, and interactive experience that celebrates the Mang Inasal Extra Creamy Halo-Halo.

The Dessert Museum

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Craving for BuSolb Ihaw-Sarap group meal? Go for Mang Inasal Family Fiesta!

 

Go for Mang Inasal Fiesta

Whether for potluck at a family reunion, instant picnic in the park with your classmates, or bonding with your officemates after a particularly tiring day, the Mang Inasal Family Fiesta is your go-to delivery bundle.

Since its launch in 2022, the Mang Inasal  Family Fiesta has been offering a satisfying box of either all-Chicken Inasal (paa or pecho), all pork (BBQ and Liempo), or a combo of both – served on a bed of java rice. Each Family Fiesta can feed up to six people.

“This bilao of Ihaw-Sarap faves has continued to drive Mang Inasal’s off-premise business, which has been growing steadily since more intentional efforts went to the takeout, delivery, and drive-thru customer access points,” said Mang Inasal President Mike V. Castro. “Customers appreciate how the Family Fiesta brings the gratifying Mang Inasal eating experience – commonly associated with dine-in – to anywhere they prefer to enjoy it.”

Family Fiesta

Order the Mang Inasal Family Fiesta for dine-in, or better yet, for take-out, drive-thru, and delivery for that Kumpletong Ihaw-Sarap at Busog Kahit Saan.  

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal brings ChristmaSAYA treats this holiday season

 

Mang Inasal brings ChristmaSAYA treats this holiday season

Mang Inasal, the Philippines' Grill Expert, is welcoming the Christmas season with its ChristmaSAYA Deals, Family Fiesta bundles, and the limited-time 4 Cheese Halo-Halo, offering Filipinos more affordable and festive dining options as the Christmas season approaches.

Customers nationwide can enjoy ₱10 savings with Mang Inasal’s ChristmaSAYA Deals from November 15 to December 31, 2025, available for dine-in and takeout. Combo A includes Chicken Inasal Regular, Palabok, a drink, and an eight-ounce Extra Creamy Halo-Halo for ₱219,while Combo B features Pork BBQ with Palabok and a drink, also paired with an eight-ounce Extra Creamy Halo- Halo for ₱149. Diners may choose to replace the Extra Creamy Halo-Halo with Crema de Leche Halo- Halo for a different dessert experience.

ChristmaSAYA Deals

Mang Inasal president Mike V. Castro said the holiday offerings were created to help people bond over food. “The holidays are a time for connection, and we want every celebration to be filled with great food that brings people together. Our ChristmaSAYA Deals, Family Fiesta, and 4 Cheese Halo- Halo capture that spirit of togetherness and the joy of sharing,” he said.

The perfect feast for every gathering

 

Designed for gatherings big and small, the Family Fiesta brings Mang Inasal favorites like Chicken Inasal, Pork BBQ, and Grilled Liempo together in one festive bundle. It’s a complete feast made for sharing, whether at a family reunion, office party, or casual holiday get-together, giving everyone a chance to enjoy signature flavors straight from the grill with minimal hassle.

To make holiday celebrations even brighter, Mang Inasal is offering a drive-thru exclusive from December 20 to 25 with the Christmas Fiesta Treat, featuring savings of up to ₱54 on the Buddy Fiesta Combo and ₱106 on the Family Fiesta Combo. This offer is available at Mang Inasal branches in Sta. Maria, Bulacan, Norzagaray, Bulacan, and JP Rizal Nangka in Marikina, making it easy to enjoy a festive feast on the go.

The perfect feast for every gathering

Cool down with the limited-time 4 Cheese Halo-Halo

 No festive meal is complete without dessert. The limited-time 4 Cheese Halo-Halo offers a creative twist on the classic halo-halo, combining the creamy richness of four types of cheese with traditional flavors for a refreshing and indulgent treat that perfectly complements savory favorites.

First launched as a limited-time summer treat, the dessert became a social media sensation, prompting fans to eagerly request its comeback.

4 Cheese Halo-Halo

The festive offering is a playful yet indulgent twist on the Filipino classic, featuring Selecta Quezo Real Ice Cream, cheesecake bites, grated cheese, and leche flan, topped with milk powder and a specially crafted milk mix. The combination delivers a creamy, sweet, and slightly salty treat that balances luxurious texture with festive fun and is ideal for sharing during the holiday season.

Unli-Saya season is here!

 From ChristmaSAYA Deals to the Family Fiesta and 4 Cheese Halo-Halo, Mang Inasal ensures every holiday gathering is memorable. Customers can dine in, take out, or enjoy delivery through the Mang Inasal App, website, GrabFood, or foodpanda. Celebrate the season the Mang Inasal way, with bold flavors, shared joy, and a festive spirit that brings everyone closer.

 

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://order.manginasal.ph/ for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal becomes first QSR brand to partner with Google Wallet in the Philippines

 

Google Wallet on Mang Inasal App

Mang Inasal, the country’s Grill Expert, is making history as the first quick-service restaurant in the Philippines to partner with Google Wallet. This partnership supports the new Mang Inasal App and shows the brand’s effort to make customer experience simple and convenient for everyone.

“Mang Inasal always looks for better ways to serve our customers. With Google Wallet, we can offer an easier way for people to save and use our special deals,” said Mang Inasal president Mike V. Castro.

Customers who sign up on the new Mang Inasal App will get a welcome email with a button that lets them save a FREE 4 pieces Pork BBQ voucher directly to Google Wallet. After saving, Google Wallet will remind them when the voucher is about to expire, which helps make the experience smooth and hassle-free.

Google Pay is also now available for Android users who want to access and use the coupons saved on their Mang Inasal App. This gives customers one more easy way to keep and enjoy their deals.

The current feature only supports saving and redeeming vouchers. More features may be explored in the future.

Google Wallet and Google Pay were launched in the Philippines last November 18 with partner banks like Chinabank, EastWest Bank, GoTyme Bank, Maya Bank, RCBC, UnionBank, and Wise. Cardholders can add their cards and use Google Wallet for contactless payments in many places.

 

Mang Inasal becomes first QSR brand to partner with Google Wallet in the Philippines

By joining Google Wallet, Mang Inasal gives customers an easier way to enjoy pinaTODOng (maximized) deals while showing its commitment to simple, helpful, and customer-friendly innovation.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://order.manginasal.ph/ for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal reopens first store in Iloilo, unveils 5G store design

 

The birthplace of the Philippines’ Grill Expert, Mang Inasal Robinsons Place Iloilo, has officially reopened—refreshed, reimagined, and ready for the future.

 On Sunday, August 31, 2025, Mang Inasal celebrated the blessing and digital relaunch of its very first branch, originally opened in 2003, ahead of its grand reopening on September 1. The milestone event was led by Mang Inasal President Mike V. Castro, brand ambassador Coco Martin, and Iloilo City Vice Mayor Love Baronda, underscoring both the brand’s commitment to innovation and its deep cultural roots.

From a single store in Iloilo founded by Edgar “Injap” Sia II, Mang Inasal has grown into one of the country’s most successful homegrown brands. Further strengthened by the Jollibee Group, it has become beloved for its signature Chicken Inasal, Unli-Rice offering, and iconic Ihaw-Sarap (deliciously grilled) dining experience. With over 570 branches nationwide and millions of customers served, Mang Inasal stands as both a Filipino food staple and a symbol of homegrown entrepreneurial success.

Mang Inasal Robinsons Place Iloilo

Further cementing its industry leadership, Mang Inasal stands tall as the Strongest Restaurant Brand in the Philippines, according to brand valuation agency Brand Finance. This recognition affirms its stature as a true national icon in the quick-service restaurant industry and its enduring connection with Filipino consumers across generations.

“This store represents the heart and soul of Mang Inasal,” said Castro. “From our first grilled chicken to the millions served today, we remain deeply grateful to Iloilo and every customer from around the world who made this journey possible. This reopening is a tribute to our beginnings and a bold step toward the future.”

Mang Inasal Robinsons Place Iloilo

A key highlight of the reopening is the introduction of Mang Inasal’s 5G (fifth generation) store design, a future-ready concept that reflects the brand’s bold commitment to innovation. The 5G store features a more efficient kitchen layout, upgraded Takeout Express, the brand’s first ever Cashless Express Kiosk, and the new Mang Inasal Heritage Wall, honoring the brand’s Iloilo roots while embracing smarter technology, streamlined service, and digital convenience.

“This 5G store design is our way of making every Mang Inasal experience faster, smarter, and more delightful for our customers,” added Castro. “We’re excited for more consumers to see and feel this transformation as we roll out similar future-ready stores in the coming months.”

The reopening celebration also featured the unveiling of the Heritage Wall, a Dinagyang-inspired performance, and a heartfelt number by the Don Bosco Boys Home Choir, symbolizing the brand’s community ties and hopeful future.

As Mang Inasal returns to where it all began, it renews its promise to bring Unli-Saya (unlimited fun) experiences to more diners, whether through dine-in, takeout, drive-thru, or delivery.

From its humble beginnings in Iloilo to its rise as a household name nationwide, Mang Inasal continues to serve more than just great grilled meals. It serves as a story of Filipino pride, bold innovation, and the flavorful journey of a homegrown brand that has become a true national icon.

Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal shines with 9 wins at 2025 Marketing Excellence Awards

 

Mang Inasal bags 9 wins at 2025 Marketing Excellence Awards

Mang Inasal, the Philippines’ Grill Expert, dominated the 2025 Marketing Excellence Awards held last August 8 at the Grand Hyatt Manila, Taguig, winning nine trophies across different categories.

 The brand’s broad success demonstrates its strong command of diverse marketing strategies, successfully engaging consumers through digital platforms, advertising, insightful research, immersive experiences, and impactful partnerships.

Among the awards was the coveted Gold for Excellence in Marketing to a Specific Audience for Love the Flavors, Love the Philippines, a landmark collaboration with the Department of Tourism that championed Filipino food as a vital part of the country's culture and heritage, attracting locals, tourists, and festival-goers alike.

The brand also received four Silver Awards for Digital Marketing (#MangInasalCreamyYESSummer), Consumer Insights/Market Research (‘Yan ang Kaing Mang Inasal), Experiential Marketing (Pork BBQ Caravan), and Sponsorship Activation (Mang Inasal Celebrates Festivals); and four Bronze Awards for Advertising (‘Yan ang Kaing Mang Inasal), Out-of-Home Advertising (It’s A Sign), Viral Marketing (4- Cheese Halo-Halo), and Marketing Leader of the Year (awarded to Mang Inasal Marketing Head, Allan Tan).

Mang Inasal bags 9 wins at the 2025 Marketing Excellence Awards

“All these wins come from the passion and dedication of our diverse teams working together to delight our growing community of consumers nationwide,” said Tan. “We believe Mang Inasal is more than just food. It's about the special experiences our customers share with us. And these recognitions remind us how important that connection is, and they inspire us to keep creating campaigns that genuinely touch hearts and bring people closer.”

These wins at the Marketing Excellence Awards raise Mang Inasal’s total recognitions for 2025 to 19 local and international honors. This count includes its first Asia-Pacific Tambuli Award for Love the Flavors, Love the Philippines and two Silver Awards at the 5th ASEAN PR Excellence Awards, one for the Mang Inasal Nation Facebook Group and another for the 2024 Pork BBQ Launch. Together, these achievements solidify Mang Inasal’s standing as a powerhouse in creating campaigns that not only capture attention but also build lasting connections with its customers.

Want more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Collect all 10 JMFyang photocards with Mang Inasal Ihaw-Sarap Combo Deals

 Mang Inasal, the Philippines’ Grill Expert, is taking dining excitement to the next level with the launch of the  Ihaw-Sarap Combo Deals: JMFyang Edition, a limited-time promo that comes with free collectible photocards featuring the popular love team of JM Ibarra and Fyang Smith.

 From August 1 to October 31, every purchase of an Ihaw-Sarap Combo Deal for dine-in or takeout in all Mang Inasal stores nationwide entitles customers to one free JMFyang photocard.

The Ihaw-Sarap Combo Deals feature fan favorites including the Pork BBQ Combo Deal, the Chicken Inasal Paa Combo Deal, and the Chicken Inasal Pecho Combo Deal, all served with an 8oz Extra Creamy Halo-Halo for the ultimate Unli-Saya experience.

There are 10 photocards to collect, including 1 rare card, making this promotion a must-try for collectors and JMFyang fans.

Mang Inasal Ihaw-Sarap Deals JMFyang Edition

“Mang Inasal always looks for ways to make our customers happy beyond serving Ihaw-Sarap meals,” said Allan Tan, Mang Inasal Marketing Head. “We know fans enjoy collecting photocards of their favorite stars, and JM and Fyang are among today’s most admired and talked-about love teams. With the Ihaw-Sarap Combo Deals: JMFyang Edition, customers get to enjoy a satisfying meal and the excitement of collecting JMFyang photocards they can treasure.”

The JMFyang Edition photocards are exclusive to dine-in and takeout transactions and are part of the #MangInasalNationCollectibles series. Fans are encouraged to share their photocard pulls online using #JMFyangForMangInasal and #MangInasalNationCollectibles to join the growing collector community.

 Want more Mang Inasal exclusives NOW? Visit www.manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!

Mang Inasal celebrates triple victory at the 60th Anvil Awards

 

Mang Inasal kicks off 2025 with a triple victory at the 60thAnvilAwards

Showcasing its excellence in innovative and consumer-focused public relations, Mang Inasal, the Philippines’ Grill Expert, was honored with two Golds and one Silver at the prestigious 60th Anvil Awards held recently at the Fiesta Pavilion of the Manila Hotel. The brand’s standout programs included the Pork BBQ Media Launch, #MangInasalKahitSaan Digital and PR campaign, and "Love the Flavors, Love the Philippines."

Competing against over 586 entries, Mang Inasal stood out for its creativity and impactful execution in 2024, bringing home Anvils in various categories.

“These Anvil awards are more than just recognitions; they’re a testament to our dedication to connecting with our customers in meaningful ways,” said Mang Inasal President Mike V. Castro. “This honor tells us that our efforts, whether in-store or online, truly resonate with our customers. It drives us to keep improving, listen to their needs, and find new ways to serve them better. This is a shared victory with our customers — they inspire everything we do.”

Mang Inasal Pork BBQ Media Launch

Among the winning campaigns, the Pork BBQ Media Launch won Gold under the PR Programs – Marketing and Brand Communication category, making waves in mid-2024 with a star-powered media event and social media buzz that showcased the brand’s Pork BBQ as a must-try offering, particularly popular among younger audiences.

Meanwhile, #MangInasalKahitSaan Digital and PR campaign was awarded Gold under the PR Programs - Best Use of Digital category. The campaign took the delivery group’s creative use of giant order numbers with QR codes linking to manginasaldelivery.com.ph and turned it into an online sensation. Leveraging digital influencers, media coverage, and social media buzz, the campaign generated nationwide excitement, amplifying attention on Mang Inasal’s delivery service and driving conversations across platforms.

Finally, the "Love the Flavors, Love the Philippines," which was recognized with Silver award in the PR Programs – Arts&Culture/Heritage/Tourism category, stands as a powerful collaboration with the Philippine Department of Tourism. It shines a spotlight on Filipino cuisine, helping elevate local flavors globally, celebrating our flavors and strengthening national pride.

Following up on its outstanding performance at the 59th Anvil Awards, where Mang Inasal won four Golds and one Silver, this year’s success solidifies the brand's ongoing commitment to excellence and innovation in PR.

Annually presented by the Public Relations Society of the Philippines (PRSP), the Anvil Awards, also known as the ‘Oscars of Public Relations’ in the Philippines, honor the country’s best PR campaigns and tools executed by the largest companies, agencies, and institutions. As a benchmark of excellence in public relations and business communications, the awards are judged through a comprehensive three-phase evaluation by expert panels, including distinguished jurors from both the Philippines and overseas.

Want more Mang Inasal exclusives NOW? Visit https://manginasal.ph for the latest news, https://manginasaldelivery.com.ph for delivery deals, and follow Mang Inasal on social media for more Ihaw-Sarap and Unli-Saya updates!