Sun Life's Kaakbay: Stories of Lifetime Partnerships

A lifetime partner is someone who is a trusted companion... and that you can rely on at all times. Some people may have been lucky to have found their lifetime partner early in their lives. It may be someone from their family, a good friend, their significant other, fiance or spouse, among many others for as long as they have found profound soul connections. 

I like to think of a life partner as any person we have formed a long-term connection with. These are the big relationships in our lives, the natural, symbiotic arrangements that we have fallen into over time. These relationships can be purposefully cultivated or develop completely by happenstance. They can also take many forms. These special individuals are a guiding presence in our lives. By sharing their experiences, offering advice, and critiquing our work, they help us reach our potential. The fit of your relationship is familiar, practiced, likely cultivated over many years of shared joy, tears, and adventures. If you’re lucky, your other life partners likely started in this category.

Sun Life Financial Celebrity Ambassadors Inigo Pascual, Enchong Dee, Charo Santos-Concio, Piolo Pascual and Matteo Guidicelli

I recently attended the launch of Sun Life Philippines' KAAKBAY: Stories of Lifetime Partnership held at the posh ballroom of Sofitel Philippine Plaza. This new campaign of Sun Life Financial Philippines hopes to encourage Filipinos to find that partner who will help them shine to their full potential. 

Also present during the said media launch were Sun Life Celebrity Ambassadors Piolo Pascual, Inigo Pascual, Enchong Dee, Matteo Guidicelli and Ms. Charo Santos-Concio. They too shared their personal stories and experiences for Sun Life Financial's latest campaign called "Kaakbay: Stories of Lifetime Partnerships." They even made videos which shows how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them and inspired them.