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| Myrtle Sarrosa endorses Lemon-Dou |
The Japanese philosophy of Kodawari is
all about producing things with great care, ingenuity, and the best
ingredients.
For the makers of Lemon-Dou®, one of Japan’s
favorite chu-hi (shochu highball), this meticulous process of
beverage crafting starts with a whole lemon--crushed, blended into a puree, and
infused with a distilled spirit. Bubbles are added to complete this
full-bodied, ‘wickedly good’ drink that serves ABV 3%, 5% and up to 9%.
Every step of the
process is handled with painstaking detail, from the creation of the lemon base
and dilution of the sugarcane-based spirit to infusion and bottling. The
underpinning philosophy for a process like this is called kodawari--and
while there is no English translation for it, every Japanese artisan would know
by heart that it is a relentless and life-long pursuit of precision, quality,
attention to detail, and craftsmanship.
Lemon-Dou® was first introduced in Japan in 2018 and then in
the Philippines in Q4 of 2021 as an addition to Coca-Cola Philippines’ well-loved
portfolio of sparkling beverages, juices, teas, and bottled water.
