Sweet Summer Fashion for Kids and Teens at Shangri-La Mall

Fashionable and dainty prints and the most refreshing looks made up Shangri-La's Sweet Summer Fashion Show as the popular shopping destination teams up with the top kids and teens brands presented an array of summer wear that brought thrill among the young, budding fashion fans.

Giordano launches Avengers collection for kids

I recently traveled to Hong Kong and I had stayed there for a week. While I was there, I did scout for shopping finds at steal prices. And I was able to visit a Giordano branch there where I had seen awesome The Avengers shirt for sale. Unfortunately, due to my very hectic schedule, I was not able to purchase one for my beloved Kyle. I was praying that hopefully it will also be made available in the Philippines. And true enough, my prayers had been heard and granted! For beginning this April, not only will the Avengers will take over the big screen to stop Ultron, a technological super villain determined to make the human race extinct, The Avengers shirt collection will also be featured in Giordano Junior, it's going to be a collection for kids and will be out on April 15.

Lemon Kiss Kids’ Apparel: My Birthday Surprise Dress for Icy

Icy looks like a real princess in her Lemon Kiss dress.

April is the month when my beloved Ireeze Charlz whom everyone in the household calls Icy turns another year older. Each year, I make sure to surprise her with something special because it’s very rare that we get to see each other since she lives with her grandma in Taguig. This had been our family set-up because she had been enrolled in a school there and it was her grandma’s request that she takes care of Icy. For this year 2015, I’ve decided to gift her with one of the lovely dresses she had been jonesing for—I got her a Lemon Kiss dress. 

Lemon Kiss Apparel for Little Young Miss

When I had Ireeze Charlz whom we fondly call Icy, everyone in the household were delighted. After all, our first born Kyle is a boy. A baby girl is more fun to dress up because there are a lot of choices when it comes to apparel and accessories. Icy who's now seven loves to dress up. I was surprised that she has her own fashion statement. Unlike other kids her age whom you could just let them wear whatever apparel it is that you want them to. Icy is a budding fashionista who would always want to have it her way when it comes to clothes she wears. She likes playful clothes that doesn't make her too grown up but still exudes fab, glam and fashion just like the kiddie clothing brand called Lemon Kiss. 

ELLE Kids Paints the Town Red at its Holiday Fashion Event

Being a non-kikay (Kikay is a girl who's fashionably stylish)actually puts me to some sort of a challenge each time I find my niece Icy does her own choice in the clothes that she wears. For one, I certainly wouldn't want to look like her nanny if I'd stay beside her so I needed to properly dress as well. At her young age of six, she seemed to have developed her own sense of fashion and style. Unlike when I was her age, she isn't someone you can simply order to dress up, she carefully chooses her own wardrobe and believe it or not, she is just as concerned as everyone else's with her #OOTD (read: outfit-of-the-day). Well, I guess it just comes in too early for her and for other young girls her age. Since it's the season of merry-making and endless parties, nothing beats finding fashionable fabulous outfits for your little misses with well-trusted and stylish popular brand ELLE Kids. Looking for comfy yet trendy clothes for kikay daughter's Christmas party? Fret not, ELLE Kids are here to help you out. 

ELLE Kids recently launched their Fall/Winter 2013 Collection via ELLE: Let's Paint the Town Red, a holiday-themed fashion event held at the posh SM Aura Atrium. An au courant ambiance welcomed its guests and mall-goers to flaunt their creative chic style at the ELLE Fashion Christmas Town. Kids in their fashion best also had the chance to Meet and Greet Santa, where they enjoyed a photo opportunity with the white-bearded Christmas icon. Kids also had exercised their imagination and creative juices through the bracelet making and arts and crafts activities. But the highlight of the day was the ELLE Kids Fashion Show, where the kids sashayed up the ramp in ELLE Kids latest and hottest looks from its Fall/Winter 2013 Collection, which featured classic frocks and snappy casuals for both boys and girls. 

Timeless classics with a twists, ELLE Kids unveiled notable pieces from its ELLE Classic line which consisted of basic shirts, cool rompers, and skinny jeans in the brand's signature tri-colors: scarlet red, white and blue. Parisian vibe and mod looks were projected with a trendy feel. 

For the chilly Yuletide season, the Provence series features key pieces such as puff sleeve polo shirts for young girls and plaid polo shorts for boys had shared of ELLE's trademark tri-colors as well. Shades of celestial and French blues also made it to the said collection. 

The Equestrian collection are best for adventurous young boys that features elegant and classic French-style polo shirts in white alyssum, true blue, and celosia orange hues. Most boys are not averse to wear tartan and plaid shirts, and it just made a come back in terms style. Be it worn untucked for a more casual look or belted in any denim, these items are a must-have because it's a classic. Denim never goes out of style. It's on top of our wardrobe choice anytime of the year. Your daughter can wear colorful printed leggings to go with any denim tops. Dress up your little man in ELLE Kids polos that will make your family's heart swoon. 

The Rockstar anthology collection provided young fashion aficionados with a great way to end the year with a bang. With playful holiday repertoire of shirts, dresses, and jeans in colorful hues of campanula, ultramarine green, high risk red and champagne beige hues--you're sure to rock every party there is. 

ELLE Kids Brand Chief Operating Officer, Ms. Maye Yao Co Say graced the ELLE Kids fashion show together with ELLE Kids ambassadors Helena and Lucas Alunan-Aranaz with their proud parents popular bag designer and SOFA founder Amina Alunan-Aranaz and husband Raffy Aranaz. For the said fashion show finale, Helena and Lucas both sashayed and walked on the runway to the delight of the audience. Helena wore her gold and glittery party dress while Lucas looked so dapper in a classic navy blue polo shirt bearing ELLE Kids' tri-colors. 

ELLE Kids Marketing Manager Cristy Tarre shared: " We love coming up with ways for young style setters to nurture their passion for fashion in a fun and creative manner. With this holiday fashion event, the goal is to allow ELLE Kids to take on a holiday dressing and find their own ways to express their style sense." 

ELLe Kids Shoes, Apparel and bags are available at all leading department stores nationwide. Come and visit the ELLE Specialty Boutiques at the following locations: Lucky China Town, Glorietta 1, and Shangri-La Plaza Mall. 

Log on to https://www.facebook.com/ELLEkidsPH for the latest trends and activities from ELLE kids. 

For inquiries, please call (+632) 441-1717

Purple Plum Fairy wishes to thank Ms. Bianca Ravanes and Ms. Joanne Ng of Buensalido and Associates for the invite. 

Disclaimer: I am not compensated for this post. Opinions and impressions are my own.