FFPH Strengthens Commitment to End TB in the Philippines

 

FUJIFILM Philippines Inc. (FFPH) is ramping up efforts to help end tuberculosis (TB) in the Philippines through a series of medical missions focused on early detection and management using its portable X-ray system, FDR Xair.

In partnership with TBPeople Philippines, Macare Medicals, Inc., and Qure AI, FFPH recently conducted TB medical missions at Silang, Cavite; New San Dionisio Village, and Rotary Homes, Parañaque; Pasig City General Hospital; Binangonan, Rizal; and Tondo, Manila, with a plan to expand to other areas nationwide.

“Fujifilm’s efforts to end TB prioritize community engagement and empowerment,” said Masahiro Uehara, president of FFPH. “By working closely with affected communities, local healthcare providers and non-government organizations, we ensure that TB interventions are culturally sensitive, equitable and sustainable.”

As a comprehensive healthcare company, Fujifilm develops a wide range of businesses through "Prevention", "Diagnosis", to "Treatment". One of the critical contributions Fujifilm has made is providing FDR Xair, a portable X-ray system.

“With the portability of the FDR Xair, we can conduct TB screening even in rural areas where access to healthcare is limited,” Uehara said.

Moreover, the FDR Xair significantly improves TB screening, especially in remote communities. Its compact design and advanced imaging technology ensure reliable performance, user-friendly operation, and more efficient, data-driven detection. Through its partnership with Qure AI, the screening process is streamlined into three seamless steps: capturing images using the FDR Xair portable digital X-ray, analyzing them with AI-powered tools from Qure AI, and confirming results quickly and accurately through GeneXpert MTB testing.

Amid the global challenge posed by TB, Fujifilm emphasized the need for a coordinated, multi-sectoral approach. The company said it continues to work with governments, non-government organizations, civil society and the private sector to help achieve a TB-free future.

Beyond Photography: Fujifilm’s Expanding Role in Healthcare

Known globally for its imaging and photography products, Fujifilm has evolved into a technology-driven company with a strong presence in healthcare.

FFPH has contributed to the local healthcare sector through its diagnostic imaging and information systems, helping improve efficiency in healthcare delivery.

Beyond medical missions, the company also launched a three-day exhibit last year that combined photography and storytelling to raise TB awareness and inspire action.

 Guided by its Group Purpose “Giving our world more smiles,” FFPH is committed to enhancing the well-being, creativity, and productivity of Filipino society. Through continuous innovation and strong customer support, FFPH strives to be a trusted partner in the nation’s healthcare, business, and creative landscapes.

Fujifilm Philippines Launches a New Breed of Fujifilm X-Series Cameras and Lenses

Fujifilm Philippines recently held an event called Synergy: Photography, Music and Community where it had also launched the new breed of Fujifilm X-series cameras and lenses, specifically; the X100T, X-T1 Graphite Silver Edition and X30 Cameras and the XF50-140mm F2.8 R LM OIS WR and 56mm F1.2 R APD lenses. During the said launch, there was an open forum and Q and A with Fujifilm Ambassadors, collectively known as the X-Photographers namely; Rommel Bundalian, Randall Cipriano, Niko Villegas, Jan Gonzales and Lito Sy. 

The said evening launch was also graced by world-renowned street photographers Vineet and Rohit Vohra who also gave a few Manila tour masterclasses and photo walk with Fujifilm users and other participants who had enrolled for the two-day masterclass. 

Later that same evening, there was live performances from Kamikazee, Eevee, Letter Day Story and the band Lucille. Fujifilm also raffled off two units of the X30, Fujifilm digital and Instax cameras. 

World renowned Stret Photographers Vineet and Rohit Vohra

                                                     Fujifilm X Photographers

For camera enthusiasts, here's the specs of the newly launched Fujifilm cameras:

X30--The X30 features the newly-developed Real Time Viewfinder-the largest, fastest and highest resolving viewfinder in its class--a large 2/3-inch X-Trans CMOS II sensor (12 megapixel with no optical low pass filter), EXR Processor II image processing engine and a new 'Classic Chrome' film simulation mode. Further additions include a new control ring along with extra dials and function buttons for more control and a tilting 3.0-inch 920K-dot premium clear LCD monitor. Battery performance has also been improved, with the X30 capable of shooting approximately 470 photos on one charge because of its capacity which is approximately 1.8 times greater than its previous models and a new energy saving design. 

XF50-140mm F2.8 R LM OIS WR

The FUJINON XF50-140mmF2.8 R LM OIS WR has a focal length equivalent to 76-213mm and a constant F2.8 aperture throughout the range. With lens construction of 23 glass elements in 16 groups, which features five ED lens elements, and one Super ED lens element with low dispersion characteristics comparable to a fluorite lens, chromatic aberrations have been substantially reduced. Furthermore, the use of a new Nano-GI (Gradient Index) coating technology ensures this high-performance optic delivers results befitting its flagship XF telephoto zoom lens status.  The length barrel remains constant throughout the entire zoom range, and it features a weather resistant and dust-resistant finish that can also work in temperatures as low as -10 degrees Celsius. Thanks to its high-performance gyro sensor, a unique image stabilization algorithm and the bright F2.8 aperture hand-holding is possible in range condition while the world's first Triple Linear Motor allows comfortable shooting with fast, quiet autofocusing. 

For more information on the above mentioned products, please contact Ms. Marie Dela Cruz at 550-2420 local 504, email: marie.delacruz@fujifilm.com

You may also reach Mr. Glenn Gatan af 0917-541-2537. Email: glenn.gatan@fujifilm.com