Experience the Richness of Filipino Flavor at the 2025 DTI Bagong Pilipinas National Food Fair

 

President Ferdinand R. Marcos Jr. led the official opening ceremony of the 2025 DTI Bagong Pilipinas National Food Fair, a five-day celebration of Filipino culinary heritage and innovation. From L-R: SM Investments Corporation Vice Chairman Tessie Sy-Coson, Department of  Tourism Secretary Christina G. Frasco, First Lady Louise Araneta Marcos, President Ferdinand R. Marcos Jr., Department of Trade and Industry Secretary Ma. Cristina A. Roque, Special Assistant to the President for Investment and Economic Affairs Frederick Go, and William Vincent A. Marcos.

Organized by the Department of Trade and Industry (DTI), the 2025 DTI Bagong Pilipinas National Food Fair is a vibrant celebration of Filipino heritage, culinary creativity, and entrepreneurship. The fair brings together over 250 micro, small, and medium enterprises (MSMEs) from all corners of the country to showcase the very best of Philippine food and beverage products.

President Ferdinand Marcos Jr. walked through the national Food Fair, taking time to talk to the MSMEs and taste some of the food offerings.

In his message of support, President Ferdinand R. Marcos Jr. emphasized the event’s significance, saying: “This national food fair is more than a gastronomic celebration of our rich and diverse culinary heritage. It is a testament to the incredible talent, ingenuity, and industry of our local farmers and artisans who bring pride and honor to our country.”

In her keynote address, Trade and Industry Secretary Cristina A. Roque echoed the importance of supporting Filipino enterprises. “From the prized heirloom rice and coffee of the Cordilleras, to the artisanal chocolate of Mindanao, and the delightful fruit wines and kakanin of the Visayas—our unparalleled regional food heritage takes center stage,” she said. “Through this fair, we reaffirm that heritage cuisine is not just about tradition—it is about innovation, preservation, and sustainability”

A significant highlight of this year’s fair is the launch of the DTI Bagong Pilipinas Marketplace, the country’s largest B2B e-commerce platform dedicated to Philippine MSMEs. This platform aims to connect local entrepreneurs with institutional buyers and wholesale partners, both nationally and internationally, fostering a dynamic and inclusive digital ecosystem.

This aligns with the government’s Tatak Pinoy Strategy, a bold initiative to strengthen the country’s industrial capacity and elevate the global competitiveness of locally made products.

Anchored on innovation, sustainability, and inclusive growth, Tatak Pinoy empowers Filipino businesses—especially MSMEs—to move up the value chain, penetrate larger markets, and contribute more significantly to national development. By cultivating industries that reflect Filipino excellence, the strategy supports a future where high-quality Philippine products are not only locally celebrated but globally recognized.

The fair also features themed pavilions such as the Fresh Produce Grand Marketplace, KAPEtirya: Philippine Coffee Pavilion, and KAINAN: Onsite Dining Area, offering immersive culinary experiences. Daily activities include live cooking demonstrations by renowned chefs, wine-mixing and food-pairing sessions, business dialogues, and cultural performances.

Event Details:

• What: 2025 DTI Bagong Pilipinas National Food Fair

• When: April 9–13, 2025

• Where: Megatrade Halls 1-3, Level 5, Mega B, SM Megamall, Mandaluyong City

• Admission: Free

Follow DTI-BMDPO for Updates:

• Facebook: @BDTP

• X (Twitter): @DTI_BMDPO

• Instagram: @dti.bmdpo

• TikTok: @dti.bmdpo

• YouTube: @dti_bmdpo

For inquiries, please email the Bureau of Market Development, Promotions, and OTOP at BMDPO@dti.gov.ph. Aspiring entrepreneurs can also ask about future events through their local DTI Office.

Bigger, Better, More Impactful: Discover the Soul of Filipino Flavor at the 2025 DTI Bagong Pilipinas National Food Fair

 

Prepare to dive deep into the heart of Filipino culinary heritage and witness the dawn of its innovative future! From April 9 to 13, 2025, the highly anticipated 2025 DTI Bagong Pilipinas National Food Fair transforms SM Megamall’s Megatrade Halls 1-3 into a vibrant crossroads of taste, tradition, and trailblazing entrepreneurship.

Presented by the Department of Trade and Industry’s Bureau of Market Development, and OTOP (DTI-BMDPO) in collaboration with the DTI Regional and Provincial Offices, this is not just a fair; it's an invitation. An invitation to wander through aisles bursting with the aromas of regional specialties, to connect with the passionate creators behind over 250 unique food ventures, and to taste the 'Bagong Pilipinas'– a new chapter of Filipino ingenuity served on every plate.

“This this event exemplifies DTI's commitment to making its trade fairs progressively bigger and better – enhancing both quality and quantity. This continuous improvement provides Filipino MSMEs with significantly scaled-up avenues to market their products, fostering more substantial business opportunities. Ultimately, these expanded opportunities translate directly into crucial job creation and sustainable livelihoods for countless Filipino entrepreneurs and their communities,” notes Assistant Secretary Nylah Rizza D. Bautista, Supervising Head of the DTI-Competitiveness and Innovation Group (CIG).

This year's National Food Fair is also a cornerstone initiative proudly supported by the Tatak Pinoy Strategy Program. More than just a marketplace, the NFF actively embodies the Tatak Pinoy spirit by serving as a dynamic platform aligned with the goals of the Tatak Pinoy Act. It strategically works to elevate Filipino food MSMEs by expanding their market horizons through enhanced access, fostering groundbreaking product innovation, and championing the integration of sustainable business practices. Furthermore, the fair is committed to fostering greater sustainability and technology adoption across the board – from food production and packaging to manufacturing processes – while accelerating the crucial digital transformation of MSMEs by equipping them with vital tools for e-commerce, digital marketing, streamlined logistics, and seamless cashless payment solutions.

What Culinary Adventures Await?

• An Archipelago of Flavors: Imagine sampling heirloom recipes passed down through generations alongside bold, new creations pushing culinary boundaries. From Luzon's robust savories to Visayas' freshest catches and Mindanao's exotic spices, explore diverse clusters featuring everything from farm-fresh produce and artisanal snacks to premium coffee, cacao, and innovative health foods.
• Worlds Within Worlds: Lose yourself in specially curated zones. Feel the vibrant energy of a farmer's market at the Fresh Produce Grand Marketplace, savor a moment of calm with exceptional local brews at the KAPEtirya Philippine Coffee Pavilion, or gather with friends for a delicious meal crafted from exhibitors' finest ingredients at the lively KAINAN Dining Area.
• Taste Tomorrow, Today: See how Filipino MSMEs are leading the charge in sustainability and innovation. Discover eco-conscious packaging, explore exciting plant-based alternatives, and get a first look at cutting-edge food technologies poised to make waves.
• Bridging Businesses, Building Futures: Be present for the landmark launch of the DTI Bagong Pilipinas Marketplace. This revolutionary B2B e-commerce platform isn't just digital; it's a bridge connecting local talent to global opportunities.
• More Than Just Tasting: Engage all your senses! Learn secrets from celebrated chefs in live cooking demos, delight your palate in wine-pairing sessions, spark new ideas in dynamic business talks, and soak in the festive atmosphere with vibrant cultural performances.

"This fair is a testament to the Filipino spirit – resilient, creative, and incredibly flavorful," Asec. Bautista reiterates. "We're not just showcasing products; we're celebrating the stories, the passion, and the immense potential of our food entrepreneurs to shine on both local and international stages, fully embracing the essence of Tatak Pinoy."

So, come hungry for discovery! Whether you're seeking authentic flavors, unique gifts, business partnerships, or simply a delightful day out, the 2025 DTI Bagong Pilipinas National Food Fair promises an experience that nourishes both body and soul. Be part of the celebration, support local MSMEs, and taste the vibrant future of the Philippines.

Event Essentials:

 What: 2025 DTI Bagong Pilipinas National Food Fair

 When: April 9-13, 2025

 Where: Megatrade Halls 1-3, Level 5, Mega B, SM Megamall, Mandaluyong City   

Follow the Flavor Trail: Stay updated and get exciting previews via DTI-BMDPO's channels:

 Facebook: @BDTP   

 X: @DTI_BMDPO   

 Instagram: @dti.bmdpo   

 YouTube: @dti_bmdpo   

 TikTok: @dti.bmdpo   

For inquiries, please email the Bureau of Market Development, Promotions, and OTOP at BMDPO@dti.gov.ph. Aspiring entrepreneurs can also ask about future events through their local DTI Office.

2025 DTI Bagong Pilipinas National Food Fair: A Celebration of Filipino Taste and Entrepreneurship

 

Food enthusiasts and entrepreneurs alike have something exciting to look forward to—the highly anticipated 2025 National Food Fair. Organized by the Department of Trade and Industry’s Bureau of Market Development, Promotions & OTOP (DTI- BMDPO) in cooperation with the Regional and Provincial Offices, the event will take place from April 9 to 13 at SM Megamall’s Megatrade Halls 1-3, showcasing over 250 exceptional food-based micro, small, and medium enterprises (MSMEs) from across the Philippines.

The National Food Fair goes beyond a mere marketplace; it is a vibrant celebration of Filipino culture, creativity, and entrepreneurial spirit. Visitors will have the unique opportunity to sample traditional heritage recipes, explore innovative food products, and savor culinary delights representing Luzon, Visayas, and Mindanao.

Assistant Secretary Nylah Rizza D. Bautista, Supervising Head of the DTI-Competitiveness and Innovation Group (CIG) emphasized the fair’s significance, stating, “The National Food Fair serves as an essential platform for Filipino MSMEs to introduce their products and innovations to broader markets. Through this event, we aim to empower entrepreneurs by providing critical opportunities and resources necessary for them to thrive locally and internationally.”

Here's what visitors can expect at this year's fair:

 Event Highlights:

 Launch of DTI Bagong Pilipinas Marketplace: Attendees will witness the unveiling of the largest B2B e-commerce platform tailored to support local MSMEs. This innovative digital marketplace aims to connect Filipino entrepreneurs with institutional buyers around the globe, greatly expanding their market reach and presence.

 Diverse Food Clusters: Visitors can enjoy a wide variety of products ranging from fresh and processed seafood, local produce and processed meats to regional delicacies, snacks, nuts,  The fair also spotlights specialty items like coconut and cacao products.

 Immersive Culinary Settings: The fair features distinct experiential areas, including the Fresh Produce Grand Marketplace, the cozy KAPEtirya Philippine Coffee Pavilion, and the vibrant KAINAN Dining Area, each crafted to provide engaging and enjoyable experiences.

 Sustainability and Innovation: Reflecting global trends, the fair highlights eco-friendly packaging solutions, plant-based products, functional snacks, and pioneering food processing technologies primed for commercialization.

 Daily Interactive Activities: Attendees can actively participate in cooking demonstrations led by renowned chefs, wine-mixing and food pairing sessions, insightful business dialogues, exciting product showcases, and live cultural performances and music.

 Whether you're a culinary enthusiast, business buyer, or advocate for local products, the 2025 DTI Bagong Pilipinas National Food Fair offers a wealth of opportunities to discover new favorites, support Filipino innovation, and contribute to the sustainable growth of our nation’s vibrant food sector.

Join the DTI-BMDPO Events Aspiring entrepreneurs can join future DTI-BMDPO fairs through their local DTI Office. They may also reach out to the Bureau of Market Development, Promotions & OTOP by sending an email BMDPO@dti.gov.ph. Stay updated by following them on Facebook (@BDTP), X (@DTI_BMDPO), Instagram (@dti.bmdpo), YouTube (@dti_bmdpo), and TikTok (@dti.bmdpo).

Celebrate the most joyful time of the year at Shangri-La Plaza with music, food, and Santa.

 

Nothing compares to Christmas at Shangri-La Plaza! Get into the holiday spirit as Shang spreads holiday cheer with activities that highlight everyone's favorite holiday elements, including music, cuisine, and Santa!

You will feel more festive after hearing some upbeat music. Allow the spirit of the season to elevate and spread holiday cheer as Shang presents a lineup of distinctive musical artists. On December 10 at 6 PM at Level 1, the young and talented Contemporary A Cappella Singers Association (CASA) will provide entertainment for the audience. On December 10-11, as well as on December 19-23 and December 26-30 before and after Christmas weekend, Syncopations of Joy, The Shang Musicians, and Harmonies of Joy perform well-known holiday tunes.

Positive musical performances will help you get into the holiday spirit. As Shang presents a lineup of unique musical acts, allow the spirit of the season to uplift and spread festive cheer. Take the Contemporary A Cappella Singers Association (CASA), a youthful and talented group, will entertain customers on December 10 at 6 PM at Level 1 with their contemporary repertoire. Syncopations of JoyThe Shang Musicians and Harmonies of Joy perform well-known holiday songs on December 10-11, as well as on December 19–23 and December 26–30 before and after Christmas weekend.