Filipinos' traditional bayanihan concept is still very much alive even up to this day. We see these exemplary Filipino value each year during times when our country is faced with numerous natural calamities such as the recent earthquake and typhoons which result to ruined homes and ravaged livelihood. But we have relentlessly proven through time and again that it is during these crucial times that we are there for one another--we try to help rehabilitate the lives of the victims.
And in this light, Electrolux, the trusted brand and world leader in home appliances has been collecting and laundering clothes for calamity-stricken survivors for several years now. This year, Electrolux, through its Delightful-E Simple campaign, innovated this long-running advocacy.
In partnership with Gawad Kalinga’s Trese community, Electrolux will upcycle unusable clothes into quilts for children and new born babies in orphanages and other communities.
