DTI establishes the Bagong Pilipinas MSME Hub, a nationwide exhibit that promotes Filipino industry and inventiveness.

 

On December 4, 2025, the Bagong Pilipinas MSME Hub was officially opened by the Department of Trade and Industry (DTI) on the ground floor of the DTI Filinvest Building in Makati City. In the government's larger plan to fortify the nation's MSME ecosystem, the flagship Hub represents a significant turning point through deeper integration into national value chains, increased market access, and improved innovation.

The event became a gathering of government officials, business executives, regional MSME representatives, development partners, and advocates of Filipino enterprise, demonstrated the Hub's significance as a long-term platform for boosting regional goods and creating an MSME sector that is more robust and competitive.

Event's host Isabelle Daza-Semblat

DTI Secretary Maria Cristina Aldeguer-Roque

High operating expenses, constrained networks, and obstacles to joining densely populated commercial areas have long impeded the entry of many regional MSMEs into mainstream retail. In order to overcome these obstacles, the MSME Hub provides business owners with a high-end, long-term retail location where they can display goods, track market trends in real time, and improve their tactics based on reliable retail results.

The Hub serves as a proving ground for product innovation, a platform for brand elevation, and a springboard for collaborations with institutional buyers and premium retailers by giving MSMEs access to Makati's thriving commercial ecosystem. Reliable reporting tools and sales visibility complement this structured access, providing MSMEs with better insights for supply management, pricing, and production scheduling.

The Hub's 300-square-meter area, which was carefully planned to showcase Filipino inventiveness and creativity, was explored by launch guests. The store has carefully chosen categories that include everything from clothing and accessories to artwork, home décor, Halal-certified products, innovative coconut products, and gourmet culinary items. Each exhibit honors the artistry of the areas and communities it represents.

Each product category is brought to life through lighting, textures, and visual storytelling, allowing visitors to see how DTI's trade shows, design interventions, and upskilling initiatives have greatly advanced Filipino MSMEs. With every collection, the Hub showcases the breadth of artistic expression, entrepreneurial brilliance, and cultural uniqueness present throughout the nation.

Auro Café, a regionally inspired Filipino business that sources its food and drinks from farming areas, was also highlighted at the inauguration. The café turns the Hub into a place where guests can stay, interact, and learn more about the merchandise's backstories.

This aspect of hospitality strengthens the Hub's function as a platform for market access as well as a community hub that fosters interaction and cooperation.

TATAK PINOY, MSME GROWTH, AND THE FUTURE

Assistant Secretary Nylah Bautista shared: “The MSME Hub embodies the Tatak Pinoy Strategy—strengthening our ability to produce, create, and innovate globally competitive Filipino products. This space is not just a store; it is part of a larger ecosystem that supports our MSMEs through digitalization, diversification, and continuous mentoring. As we scale the Hub model across the regions and integrate it with the OTOP Hub network, we ensure that more Filipino enterprises gain the visibility, structure, and support they need to thrive in a modern economy.”

In order to ensure greater participation from MSMEs around the country, the Hub will change throughout the year with rotating displays, regional highlights, and thematic features. Because the idea is scalable and replicable, DTI may expand the reach of comparable market-access platforms while integrating them with the improved implementation of OTOP Hub.

The DTI Bagong Pilipinas MSME Hub is now open Mondays to Fridays, 7:00 AM to 7:00 PM. Visitors are invited to explore the space, enjoy Auro Café, and discover exceptional products crafted by Filipino entrepreneurs. Every visit supports the livelihoods behind these enterprises and helps strengthen an MSME sector vital to the nation’s long-term prosperity.